Bulk SMS marketing is the new and latest form of marketing used by small, medium or large enterprises to connect their brands with existing or potential customers, and promote their products and services via mobile phone. In this new era, SMS has become an effective tool to traditional sources of advertising due to its cost effectiveness & the high level of mobile phone ownership in India.
According to the research, Mobile phones are the last thing 80% of users in the country see before they sleep. They spent an average 3.5 hours daily on their smartphones, which results in lowering the chances of your message being ignored.
Let’s explore the importance of Bulk SMS marketing for your business!!
- Wide reach and connectivity – Bulk SMS services is the fastest and the cheapest medium to reach the potential customers in no time. Bulk SMS are not only used by Small and Medium enterprises, but are used by big brands as the open and conversion rate of SMS is more compared to any other marketing strategy. Nowadays bulk SMS services are flourishing and getting popular among all businesses.
- Instant reach at minimal cost – With the increase in the rate of mobile users, SMS service provides an instant connection with the potential or targeted audience at the minimum cost. A mobile phone is carried all the time and it is the natural tendency of human beings to check the notification as soon as they get them. SMS services do not require an Internet service and can be easily accessible if someone doesn’t have a smartphone.
- High open rate – SMS have the high open & conversion rate as compared to email or any other marketing services. This is because a person has a habit of carrying their phone wherever they go and as soon as they get a notification, they tend to check the message immediately.
- Easy and Time Saving – Bulk SMS are the easiest form of marketing services which are opted by every small or big enterprises. All you need to do is to make a content which is understandable and can be delivered to the right set of audiences. Once the SMS is sent, there is a high chance of getting leads on the very same day.
- Targeted audience – One can send the SMS through Bulk SMS services depending on the target audience and the Target audience is based on age, gender, geographical location or interest of a particular person. This ensures the delivery of messages to the right person in no time. Segmenting the audience is important and SMS services will help you to segment the audience and target the right set of audience according to the business needs.
In this mobile friendly world, you will not find anyone without a mobile phone. And with mobile phones in every corner, Bulk SMS services in India is emerging as a new trend of marketing. Vedanta Digital is the Bulk SMS service provider in India which helps the business in getting quality leads through the Bulk SMS services. Its platform is simple and easy to use which makes Vedanta Digital an ideal choice for any business.