Social Media Marketing

The marketing world is dynamic and ever-changing, and in order to survive in this competitive world, one should be aware of the ever changing tactics and technologies. According to the survey, an average person spends 10 hours a day online. Isn’t that Interesting?

One must understand the importance of social media marketing for their business. And it is the right time to launch your business on social media platforms as 66% of marketers that spend at least 6 hours on social media per week have seen more leads. No matter what you sell and who you sell it to, using social media as a marketing tool can help your business grow. Social Media is gaining its popularity among individuals. It also provides incredible benefits by reaching millions of customers worldwide.

Useful tips for social media marketing!

  1. All your social media requirements will be taken care of – Social media agencies have skilled and professional teams that will help you plan, implement and achieve all your short and long term goals through various social media platforms. Marketing agencies will also help in formulating and implementing marketing strategies which will help in promoting the products and services of the business.
  2. Effective Social Media Campaigns – Social media marketing can both make and break the business. In order to achieve the desired results, effective marketing strategies and campaigns should be formulated. Without the knowledge and expertise, tapping into the realm of social media can be quite exhausting. This is where social media agencies play a significant role in providing valuable guidance and results to the business.
  3. Customized Services – The social media agencies will cater to the needs of the clients and will customize their services accordingly. After proper analysis of the market and the audience you are targeting, Social media agency will plan a right set of action in order to achieve the desired results.
  4. Save your company a lot of embarrassment – A bad social media campaign could be devastating for your brand and business.
    For example,  Hindustan Unilever Limited, Fair and Lovely products. The brand focuses on the idea that only the women with fair complexion are acceptable in the society. This  ad had a negative impact on various people and after that Hindustan decided to change the name of the product. A good Social Media Agency can help the business in targeting and implementing the right campaign for their growth.
  5. Cost Effective – Hiring a Digital Marketing Executive can put a hole in your pocket, besides hiring a social media agency will not only boost your sales and revenue but will also save the extra penny you had spent on your in-house executive.

Here at Vedanta Digital, we have a team of highly skilled professionals who work tirelessly to achieve the businesses goals. We assure you that we will take your business to the next level. Join us and don’t forget to visit our social media platforms for a better experience.

Digital Marketing Academy Raipur

Importance of Digital Marketing

Digital Marketing helps brands reach a large number and prospective audiences as everyone owns smartphones and because of that, it is easier to reach potential buyers in no time. According to the sources India is the second-largest online market in the world with 560 million Internet users. It is estimated that by 2023, there would be over 650 million Internet users in the country.

With so many internet users in town, one should opt for Digital Marketing as a tool to grow their business and to generate revenue. Digital Marketing has come a long way in promoting & branding businesses.

Let’s discover the importance of Digital Marketing Strategy on Businesses.

  • High reach in no time.

As there are 560 million Internet users in India, Among that there are 290 million Facebook users in India, making it a leading country in terms of Facebook audience size. Whereas, With the ease of internet access, the number of social media users in India stood at 376.1 million. The trend right now is the average person spends over 2 hours a day on social media and 7 – 8 hours online. With this much population online it is easier for the business to reach the targeted audience in no time.

  • Advanced Analytics –

With the help of digital marketing, one can know –

  1. Whether the customer has interacted with your ad
  2. Saw your ad
  3. Whether they liked it
  4. Shared it with a friend
  5. If prompted another action

All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.

  • Increase in brand awareness – More than half of the world’s population use social media and thus it becomes effortless for the business to reach potential customers in no time. Customers not only connect with the brand they know but also with other brands they see first time on social media. Continuous hammering leads to increase brand awareness among prospective customers.
  • Boost Sales – One can sell anything on social media. A great and effective digital marketing strategy can boost sales and can generate high traffic and revenue. The social media users are increasing day by day and this is the biggest advantage for the business to advertise their brands on social media. Also, people tend to buy the product they are familiar with and the right digital marketing tactics can help in boosting business sales.
  • Quality leads – Through Digital marketing, one can generate quality leads at a low cost. Besides, lead through digital marketing can be traced easily while leads through traditional marketing strategies cannot be traced. Getting leads is very important as this shows that people are showing interest in your brand.

Digital Marketing Course in Raipur

Digital Marketing Course in Raipur

Digital marketing is one of the most powerful weapons for businesses to grow their customer rate and generate revenue. Nowadays, Digital Marketing is being done by every small, medium and large enterprise. Digital Marketing helps brands reach a large number and prospective audiences as everyone owns smartphones and because of that, it is easier to reach potential buyers in no time.

Digital Marketing has come a long way in promoting and branding businesses. Besides, the year 2020 has taught us the importance of Digital Marketing and its impact on businesses. For this purpose, Vedanta Digital has come up with “The Digital Marketing Course in Raipur” to overcome the challenges faced by the people in order to advertise & promote their offerings.

About Vedanta Digital

Vedanta Digital is a Digital Marketing company in Raipur, Chhattisgarh, Which provides 360-degree marketing solutions ranging from Website/Graphic Designing, Social Media Marketing, Google Ads/Lead Generation, Viral Marketing, Mobile Marketing (SMS, Sim Based SMS, Targeted SMS, Whatsapp Marketing).

Digital Marketing Course in Raipur – Overview

Vedanta’s Digital marketing course comprises Search Engine Optimization (SEO), Google AdWords, Google Analytics along with trending Digital Marketing concepts. The course also includes Mobile Marketing, Social Media Marketing, Content Marketing which results in driving traffic & generating revenue for the business. The course also highlights the PPC Advertisement, Google Ads, Search Ads, Video Marketing Ads & Remarketing strategies which will help the students to understand the concept theoretically & practically. Marketing on social media is discussed in the modules on Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Instagram Marketing, YouTube Marketing, and Email Marketing.

Digital Marketing Certification Course – Who can Join and its learning outcome

Digital Marketing Course by Vedanta Digital Raipur, is for the people who have both passion & talent for Digital Marketing, Person who urges to learn & explore new thing in this Industry and the person who wishes to grow & expand its business can join the Digital Marketing Course by Vedanta Digital Academy, Raipur. It’s a tough task to grow, engage & retain customers. Digital Marketing helps in creating brand awareness through various platforms be it Website, Mobile, Social Media Marketing, E-mail marketing, and so on. This course touches upon all the aspects of digital marketing like Search engine optimization (SEO), Pay-per-click advertising (PPC), Web design, Content marketing, and more and thus help the business or individuals on focusing on their offerings and ways by which they can deliver the proper content to the customers.

Vedanta Digital the best digital marketing institute in Raipur, Chhattisgarh open an opportunity to learn with us and empower yourself with the latest market trends.

Digital Marketing Module :-

1. Introduction to Digital Marketing
2. Creation of Website using WordPress
3. Content Creation – Text, Creatives & Videos
4. Search Engine Optimization (SEO)
5. Social Media Marketing (SMM)
6. Search Engine Marketing (SEM)
7. Google Analytics
8. Email Marketing
9. Conversion Rate Optimization
10. Affiliate Marketing
11. Reputation Management
12. E-Commerce Stores

SEO

Search Engine Optimization or SEO is often misinterpreted but in simple terms, Search engine optimization or SEO helps the website to appear in the search engine result pages on sites such as Google, Yahoo, Bing, and other search engine sites. For a better understanding of how Search engine such as Google, uses matrices to rank organically. So come let’s go on a ride!!

The goal of SEO is to provide unbiased results for the information you are looking for. The search engines are capable of providing the relevant result in just 0.5 seconds. The search engine results are based on certain parameters such as keywords used, H1 Tag used Backlinks to the website, and many more.

Importance of SEO for business –

  1. Branding & Visibility – When people search for your products or services, you obviously want to be at the top of the search result page. The more you remain at the top of the search page the more likely you will be trusted by the people. The higher your SEO efforts, the higher will be your ranking and visibility. Also, ranking at the top in organic results establishes the brand credibility in front of potential customers.
  2. Traffic – SEO gives you valuable traffic which can be tracked through Google Analytics. Google Analytics is an amazing tool that gives you the customer insight about what they are searching, languages they used, pages they visited, days they are active, and more. This is important as this will help you the business in determining their business strategy accordingly.
  3. Best ROI – SEO gives you the best ROI compared to other advertisements. The reason for this is SEO helps you to target the people who are already looking for their product or services. The ads in Google are not interrupting your favorite show or irritating you continuously. SEO doesn’t sell the products or services it just shows the products or services to the right audience at the right time.
  4. High Growth – SEO helps you in understanding the needs and behavior of the customers. SEO also helps you in building the relationship with the customers, improve customer experience, drive traffic to your site, which is an advantage over your competitors. High website traffic results in more conversions, sales, profit, and business growth in the long run.
  5. Better Customer Experience – Every time you put an extraordinary to improve the visibility of your site, it results in visibility of your site. and this makes a consistent and positive client experience. For example, when you find a way to make your site responsive, it will make it usable for all your versatile guests just as individuals who visit from a PC or Mobile. Additionally, by expanding your page load speed, you’ll diminish your bounce rate and urge visitors to spend longer on your site. Almost half of the buyers anticipate that a page should load in two seconds, and the more drawn out the heap time, the higher the skip rate and the lower your transformations.

So this is it. Hope you all have understood what is SEO and how does it is helpful for the business to grow. So if you are looking for an SEO expert to grow your business, Visit Vedanta Digital, Chhattisgarh, and let us help you in building SEO strategies for your business growth.

Mobile Marketing is a way to promote services, products, or offers through mobile or smartphones or tablets. Mobile marketing helps in reaching the potential and targeted audience in no time. Through mobile marketing, one can send both Promotional and Transactional SMS to the audience. Mobile marketing gives far more advantages than any other marketing channel. But like everything else, mobile marketing has its also some ups & downs. Come let’s discover the same.

Advantages of Mobile Marketing –

  1. It’s not expensive – Mobile marketing is the cheapest form of marketing compared to any other form of marketing. The price of an SMS ranges from .10 paisa to .14 paisa. Not only this, through mobile marketing one can reach the targeted customer in no time.
  2. Instant reach – We cannot deny the fact that we keep our phones by our side each time. When we wake up, the first thing we see is our mobile phones. Most of the time users always carry their mobile phones with them. The message reaches instantly in no time.
  3. Instant report analysis – Through mobile marketing, the message reaches the user instantly and the report of the same can be generated instantly. The report shows how many people have received the message, how many have not, and so on.
  4. Detailed Targeting – Through mobile marketing, one can target the potential customer base on their, location, age, gender, interest, or behavior. This is usually good for local target who wants to reach potential customers locally.
  5. High conversion rate –  The conversion rate in mobile marketing is generally high as compared to desktop marketing.

Disadvantages of Mobile Marketing

  1. Little space – If one wishes to send a message to its potential customers through mobile marketing then the chances are that the person will not be able to deliver the whole message in only 160 characters. But this problem can be overcome with professional content writers like Vedanta Digital Mobile marketing services who create an SMS which is easily understandable by the target audience.
  2. Privacy issue – Portable advertisers need to comprehend and regard the way that clients might want their protection on the web. So they should possibly enjoy limited time movement in the event that they have the client’s consent for it.
  3. Too diverse platforms – Mobile devices do not have any particular standard, as compared to PCs and laptops. Mobile phones come in many shapes and sizes, so screen size is never constant. Besides, mobile platforms vastly differ from each other, using different OS’s and browsers. Hence creating one campaign for all of them can get difficult.

These were some of the advantages & disadvantages of mobile marketing. But according to the reports Mobile marketing is a new trend and in order to survive and thrive in mobile marketing, one must need a team of professionals like Vedanta Digital Marketing, who can make your mobile marketing experience better and results-driven. Contact us to get an appointment.

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

Indeed, that is right!! As per the sources, India is the second-biggest online market on the planet with 560 million Internet clients. It is assessed that by 2023, there would be more than 650 million Internet clients in the nation. There has been a predictable increment in web availability contrasted with only five years back when the web infiltration rate was around 27 percent.

With so numerous web clients around, one ought to pick Digital Marketing as an instrument to develop their business and to create income. As indicated by the specialists, one must receive a Digital stage to create income for the business. As the Internet becomes weaved with all that we do, the significance of advanced advertising is getting perfectly clear.

How about we investigate how Digital Presence is significant for your business in this lockdown.

1.   Wide Reach in no time – Promoting your products or services online will help you to reach a large audience in no time and by just a click. Besides, It is simpler to make deals when more individuals think about your products or services. Also, according to the sources, 57% of Millennials state that web-based media has made the advertisements they see more pertinent to them. 48% of individuals state they made their last online buy as the immediate consequence of a Social Media promotion.

2.   The high rate of Return – Every individual wants to have a high return on Investment. Digital Presence permits you to reduce expenses, yet still produce the truly necessary return on investment. The different low-cost advertising channels, for example, organic result, paid inquiry, online media, and email can possibly cause an expansion in income age which equivalents benefits. You can either decide to invest in a single digital channel or use a wide range of channels.

3.   Dominate the Industry – While other industries are cutting down their marketing budget, you can dominate the industry by investing in Digital Marketing. Digital Presence allows the business to satisfy customer needs in no time. Creating & Implementing an effective digital marketing strategy can help your business grow and nurture.

4.   Advanced Analytics – With the help of digital marketing one can know –

1.    Whether the customer has interacted with your ad

2.    Saw your ad

3.    Whether they liked it

4.    Shared it with a friend

5.    If prompted another action

You also learn much more about the people interacting with that ad:

●    Who’s most interested in your ads

●    What are they like

●    What makes them more likely to take an action

●    Who is easiest to convert

●    Who spends more

●    What do they do online?

●    What terms do they use to find you online?

●    Which websites do they visit that lead them to yours?

All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.

5.   Attract New Customers – Organizations of all sizes are consistently on the chase for new clients as they are urgent to guaranteeing reliable deals. You can’t generally depend on the same clients as their desires & necessities can change at any second. The flood of new clients urges you to venture up your game, by improving your products & services. New clients are also an essential source of revenue generation which you need. The unprecedented circumstances caused by the COVID-19 outbreak has resulted in a rise in demand for certain goods and services online. Since the need for self-isolation and social distancing has caused a shift in consumer behavior.

The COVID outbreak has set off worldwide health and financial emergency. While nobody can say without a doubt when everything will return to normal as before, but you need to follow the rules and remain safe. It is additionally significant that you influence the chance of the COVID-19 lockdown, by utilizing the Internet to expand your brand exposure. Improving and keeping up your brand online puts your offerings at the cutting edge of customers who may require them. This way you can, in any case, stay in business and grow despite the current conditions.

Mobile Marketing is a way to promote the services, products or offers through mobile or smartphones or tablets. Mobile marketing helps in reaching the potential and targeted audience in no time. Through mobile marketing, one can send both Promotional and Transactional sms to the audience.

Different types of Mobile Marketing

  1. Promotional sms – Helps in spreading the word about the businesses products, services or offers for the audience.
  2. Transactional sms – Transactional sms can only be used for sending transactional sms such as OTPs by payment gateways, SMS or alerts to the registered user.
  3. Location-Based Campaigns or Geo Fencing – These sms are useful to send the sms to the audience based on their location.

5 features of Mobile Marketing

  1. Cost effective
  2. Widespread reach
  3. High conversion rate
  4. East and fast reach
  5. Instant analysis & report

Mobile marketing is a new trend and in order to survive and thrive in mobile marketing, one must need a team of professionals like Vedanta Digital, who can make your mobile marketing experience better and results driven. Contact us to get an appointment.

The marketing world is dynamic and ever-changing, and in order to survive in this competitive world, one should be aware of the ever changing tactics and technologies. According to the survey, an average person spends 10 hours a day online. Isn’t that Interesting??

One must understand the importance of Social media for their business. And it is the right time to launch your business on social media platforms as 66% of marketers that spend at least 6 hours on social per week have seen more leads. No matter what you sell and who you sell it to, using social media as a marketing tool can help your business grow. Social Media is gaining its popularity among individuals. It also provides incredible benefits by reaching millions of customers worldwide.

Reasons why business should opt for Digital Marketing Agency to reach the desired goal!!

All your social media requirements will be taken care

Social media agencies have skilled and professional teams that will help you plan, implement and achieve all your short and long term goals through various social media platforms. Marketing agencies will also help in formulating and implementing marketing strategies which will help in promoting the products and services of the business.

Effective Social Media Campaigns

Social media marketing can both make and break the business. In order to achieve the desired results, effective marketing strategies and campaigns should be formulated. Without the knowledge and expertise, tapping into the realm of social media can be quite exhausting. This is where social media agencies play a significant role in providing valuable guidance and results to the business.

Customized Services

The social media agencies will cater to the needs of the clients and will customize their services accordingly. After proper analysis of the market and the audience you are targeting, Social media agency will plan a right set of action in order to achieve the desired results.

Save your company a lot of embarrassment

A bad social media campaign could be devastating for your brand and business.

For ex. Hindustan Unilever Limited, Fair & Lovely product. The brand focuses on the idea that only the women with fair complexion are acceptable in the society. This ad had a negative impact on various people and after that Hindustan decided to change the name of the product. A good Social Media Agency can help the business in targeting and implementing the right campaign for their growth.

Cost Effective

Hiring a Digital Marketing Executive can put a hole in your pocket, besides hiring a social media agency will not only boost your sales and revenue but will also save the extra penny you had spent on your in house executive.

Here at Vedanta Digital, we have a team of highly skilled professionals who work tirelessly to achieve the businesses goals. We assure you that we will take your business to the next level. Join us and don’t forget to visit our social media platforms for better experience.