We all think that Social Media Marketing is not a big thing, but THINK again! Social media is the most popular platform for all the age groups. Many marketers use social platforms to market their product or services. Not only this, several marketers complain about not getting proper leads or revenue from these platforms. This is because of the lack of expertise and proper knowledge of social media platforms.
So, let’s discover the common mistakes done by the marketers while marketing their offerings in social channels.
1. Avoid selling every time – The biggest mistake done by the marketers is that they always try to sell the products or services they are offering. This continuous selling irritates the customers which results in declining sales/followers. Selling should be an objective of any business but your selling practices should not irritate the customer. Always try to provide value to your customers by adopting different marketing tactics or by taking the help of experts.
2. Complete your business profile – Make sure that you have given every information in your social channels such as name, address, cover story, pics or website. Incomplete social profile shows lack of interest of the people who visit your social profile. Avoid making such mistakes and keep your profile updated.
3. Avoid asking friends/family to like or follow the page – Most of the marketers make the mistake of inviting their friends or family to like or follow the page. This is not the right way to increase the followers as inviting your friends/family will lower the engagement rate as they are not your customers. Lower engagement rate results in low organic reach which ultimately affects the overall effectiveness of social media marketing.
4. Post regularly – It takes time to build a loyal audience and in order to maintain that audience it is important to keep the engagement. Regular and frequent posts will help the business in creating brand awareness and building brand image.
5. Use original content – Always use good quality and original content while using social media or any other Digital platform. No one likes the copied content, not even google so always try to represent yourself as the original HERO of your BRAND.
These are some common social media marketing mistakes that should be avoided while making social media strategies. But it would be best if you can outsource your marketing to some experts as they are professional in that field. If you are looking to generate revenue from your social profile then call us or visit us @ vedantadigital.com