Viral Marketing

Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social network, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth or enhanced by the network effects of the internet and mobile network.

The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period.

viral marketing

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