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Organised Your Business

LinkedIn is a great advertising option for B2B marketers. Read this guide to learn how you can make the most of LinkedIn advertising.

Rumor has it that LinkedIn may be the up and coming advertising player this year.

Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network.

What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where “all of the professionals” are.

Knowing this, LinkedIn has optimized its targeting options to allow marketers to really hone in and be able to connect with those specific professionals.

Want to focus on the healthcare industry? You can target it with LinkedIn ads.

Want to reach CEOs of investment firms? Yep, you can reach them with LinkedIn ads.

Want applications from college graduates who are general managers of natural food grocery stores? You can get real close to them with LinkedIn ads, as well.ADVERTISEMENT

Talk more about your products here.

Tell prospective customers more about your company and the services you offer here. Replace this image with one more fitting to your business.

Next Steps…

This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.