The most important part of being an entrepreneur is that you need to reach out to the right audience with the right information about your business at the right time. If people are not aware of your offerings then there is little or no chance to generate revenue from your business.
However, if you want your startup to reach out to potential customers you need to promote that and for that, you need to hire a PR agency that will do all the promotion work on behalf of your startup. Choosing the right PR agency is a tough task, but don’t worry, in this blog, we will help you in finding the right PR agency for your startup.
Set the budget – First of all find out the budget you wish to spend on your PR agency. Setting a budget is considered to be a minor thing but being clear and forthright toward the start could spare time.
Set an objective – The second most important thing is to set an objective such as expanding customer base, offering new services, boosting deals & more. These objectives should be communicated with the PR agent in order to accomplish the objective.
Ask around or get recommendations – Ask for recommendations from your friends or colleagues about some of the best PR agencies they know or they have worked for. Also, ask them about the challenges, good or bad things about that PR agencies. What unexpected surprises did they find? What was the nature of the agency, what was their working culture, did they complete their work on time and more.
Experienced & certified PR agency – You totally need a certified & experienced PR agency to look after all your promotional efforts. Agency with good work experience is likely to provide more revenue than the Agency which doesn’t have experience in the same.
Listen up for more ideas – Don’t expect a wave of ideas in a first meet with your PR agency. Look for specifics, avoid the vague, generic fluff & waffle. One expects ideas beyond our imagination from such an experienced agency and not a mere thought of what we already know.
Choosing the right PR agency is a difficult task as it needs lots of observations and understanding for a startup business. Vendata Digital, digital marketing company in Raipur, provides you with experienced guidance & PR consultancy services in Raipur.
“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan
Yes, that’s correct!! According to the sources India is the second largest online market in the world with 560 million Internet users. It is estimated that by 2023, there would be over 650 million Internet users in the country. There has been a consistent increase in internet accessibility compared to just five years ago, when the internet penetration rate was around 27 percent.
With so many internet users in town, one should opt for Digital Marketing as a tool to grow their business and to generate revenue. According to the experts, one must adopt a Digital platform to generate revenue for the business. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.
Let’s take a look at how Digital Marketing is important in your business growth.
High reach in no time.
As there are 560 million Internet users in India, Among that there are 290 million facebook users in India, making it a leading country in terms of facebook audience size. Whereas, With the ease of internet access, the number of social media users in India stood at 376.1 million. T he trend right now is the average person spends over 2 hours a day on social media. Teenagers average 9 hours. Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.
57% of Millennial’s say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of a Facebook ad.
But only 45% of marketers think their social media efforts are paying off. There are definitely some winners and losers on social media. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy.
Digital marketing helps your business to reach the targeted audience in no time. One can target the audience based on their behavior, Interest, age, gender, marital status or geographic location. W hen you do targeting at this level, you create an ad that’s highly relevant to your target market. Because it’s so relevant, it connects on a level that more general advertising can’t. This connection gives it the ability to influence decisions. You do it without annoying traditional advertising techniques.
You can target the audience both through Google ads and Social media marketing which allows you to narrow your target audience. Use the data they’ve collected about their users.
Advanced Analytics –
With the help of digital marketing one can know –
Whether the customer has interacted with your ad
Saw your ad
Whether they liked it
Shared it with a friend
If prompted another action
You also learn much more about the people interacting with that ad:
Who’s most interested in your ads
What are they like
What makes them more likely to take an action
Who is easiest to convert
Who spends more
What do they do online
What terms do they use to find you online
Which websites do they visit that lead them to yours
All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.
Aligns with How People Today Shop –
According to the sources, 88% of people consider online reviews as an important part of their buying decision and 23% of people visit your business after reading a good review. Beside that over 1 trillion online searches are done every year and among that Google holds the large number of shares. Nowadays, It is important for a Business to create its online presence and to be ahead of their competitors. You need an online presence in order to survive in this competing world and T he importance of digital marketing is that it gives you that presence.
Best ROI –
Email marketing is a conversion machine. It delivers highly relevant content to a subscriber’s inbox.
This is most often accomplished through a combination of social media marketing and content marketing. But these marketing methods have an impressive ROI of their own.
Content marketing can generate 3X the leads for about 62% less than traditional marketing. Of course, when we say “lead” we’re not just talking about website traffic. These are people who are very likely to buy your product and become loyal customers as you nurture that relationship.
It’s clear. Businesses in the modern economy need digital marketing to compete. Online is where the customers are. It’s where they prefer that you reach them. Online is where the modern buying process begins.
You get the importance of digital marketing. But that doesn’t make it easy to implement strategies that get you the ROI you’re looking for.Give us a call to schedule a consultation and we will help you employ digital marketing strategy to grow your business.
Vedanta Digital is one of the top strategic PR firm in Raipur. Just within a short span in the industry. Vedanta has managed to spread its wings and create a multi domain expreience that help comprehensive and cutting edge approach.
As one of the top PR agencies in Raipur, Vedanta digital keeps its client as the top priority and aims at furnishing the best PR service for them.
Within many accomplishments under our name, we represent a wide spectrum of client across education, corporate, real estate, charitable trusts, automobile sector and major goverment groups. Apart from the profile, we have also branched out our services for political and celebrity clients.
We rank amongst the top 10 PR agencies in Raipur. Our diverse services include:
Corporate PR Fashion PR Lifestyle PR Boutique PR Celebrity PR Reputation Management (Online Reputation & Offline Reputation) Television and Film Industry PR PR for Movies PR for Artists Social Media Marketing Campaigns for Movies & Celebrities Most PR agencies are focusing on promoting clients and make them seem as relevant or popular as possible. From the past few years we have gained a large experience and a great team that strives to achieve the best client based PR Goals. With the help of Offline PR and Digital PR, Vedanta digital is creating a brand such that they become one of the best PR Agency in Raipur or India.
Vedanta Digital is the leading PR agency in Raipur. At Vedanta digital we have an experience team of PR professionals who understand how to become an effective face and voice for the client. At Vedanta digital, we understand our client’s image. We, therefore, have a dedicated team of experts to create positive image and build strong relationship with audience.
When other PR agencies in Raipur are fully occupied in managing press releases, we, at Vedanta digital PR, brainstorm in 80% of our PR consultancy hours to manufacture a brand essence at policy level for our clients and rest of the time for strategic media communications and other PR initiatives so that the right and strategic message goes to the right people through the right media beating your competitors and yielding maximum ROI for your organization