Advantages & Disadvantages of Mobile Marketing

Mobile Marketing is a way to promote services, products, or offers through mobile or smartphones or tablets. Mobile marketing helps in reaching the potential and targeted audience in no time. Through mobile marketing, one can send both Promotional and Transactional SMS to the audience. Mobile marketing gives far more advantages than any other marketing channel. But like everything else, mobile marketing has its also some ups & downs. Come let’s discover the same.

Advantages of Mobile Marketing –

  1. It’s not expensive – Mobile marketing is the cheapest form of marketing compared to any other form of marketing. The price of an SMS ranges from .10 paisa to .14 paisa. Not only this, through mobile marketing one can reach the targeted customer in no time.
  2. Instant reach – We cannot deny the fact that we keep our phones by our side each time. When we wake up, the first thing we see is our mobile phones. Most of the time users always carry their mobile phones with them. The message reaches instantly in no time.
  3. Instant report analysis – Through mobile marketing, the message reaches the user instantly and the report of the same can be generated instantly. The report shows how many people have received the message, how many have not, and so on.
  4. Detailed Targeting – Through mobile marketing, one can target the potential customer base on their, location, age, gender, interest, or behavior. This is usually good for local target who wants to reach potential customers locally.
  5. High conversion rate –  The conversion rate in mobile marketing is generally high as compared to desktop marketing.

Disadvantages of Mobile Marketing

  1. Little space – If one wishes to send a message to its potential customers through mobile marketing then the chances are that the person will not be able to deliver the whole message in only 160 characters. But this problem can be overcome with professional content writers like Vedanta Digital Mobile marketing services who create an SMS which is easily understandable by the target audience.
  2. Privacy issue – Portable advertisers need to comprehend and regard the way that clients might want their protection on the web. So they should possibly enjoy limited time movement in the event that they have the client’s consent for it.
  3. Too diverse platforms – Mobile devices do not have any particular standard, as compared to PCs and laptops. Mobile phones come in many shapes and sizes, so screen size is never constant. Besides, mobile platforms vastly differ from each other, using different OS’s and browsers. Hence creating one campaign for all of them can get difficult.

These were some of the advantages & disadvantages of mobile marketing. But according to the reports Mobile marketing is a new trend and in order to survive and thrive in mobile marketing, one must need a team of professionals like Vedanta Digital Marketing, who can make your mobile marketing experience better and results-driven. Contact us to get an appointment.

Why is Social Media Marketing important for any business?

The marketing world is dynamic and ever-changing, and in order to survive in this competitive world, one should be aware of the ever changing tactics and technologies. According to the survey, an average person spends 10 hours a day online. Isn’t that Interesting??

One must understand the importance of Social media for their business. And it is the right time to launch your business on social media platforms as 66% of marketers that spend at least 6 hours on social per week have seen more leads. No matter what you sell and who you sell it to, using social media as a marketing tool can help your business grow. Social Media is gaining its popularity among individuals. It also provides incredible benefits by reaching millions of customers worldwide.

Reasons why business should opt for Digital Marketing Agency to reach the desired goal!!

All your social media requirements will be taken care

Social media agencies have skilled and professional teams that will help you plan, implement and achieve all your short and long term goals through various social media platforms. Marketing agencies will also help in formulating and implementing marketing strategies which will help in promoting the products and services of the business.

Effective Social Media Campaigns

Social media marketing can both make and break the business. In order to achieve the desired results, effective marketing strategies and campaigns should be formulated. Without the knowledge and expertise, tapping into the realm of social media can be quite exhausting. This is where social media agencies play a significant role in providing valuable guidance and results to the business.

Customized Services

The social media agencies will cater to the needs of the clients and will customize their services accordingly. After proper analysis of the market and the audience you are targeting, Social media agency will plan a right set of action in order to achieve the desired results.

Save your company a lot of embarrassment

A bad social media campaign could be devastating for your brand and business.

For ex. Hindustan Unilever Limited, Fair & Lovely product. The brand focuses on the idea that only the women with fair complexion are acceptable in the society. This ad had a negative impact on various people and after that Hindustan decided to change the name of the product. A good Social Media Agency can help the business in targeting and implementing the right campaign for their growth.

Cost Effective

Hiring a Digital Marketing Executive can put a hole in your pocket, besides hiring a social media agency will not only boost your sales and revenue but will also save the extra penny you had spent on your in house executive.

Here at Vedanta Digital, we have a team of highly skilled professionals who work tirelessly to achieve the businesses goals. We assure you that we will take your business to the next level. Join us and don’t forget to visit our social media platforms for better experience.