How to maintain & grow your business in a pandemic!

Whether it’s small, medium, or large businesses, the Covid-19 pandemic has impacted all of them in different ways. Some of them have prospered like ISP & Fitness Industry, but others have been greatly impacted due to the pandemic.

It is rightly said that every problem has a solution and thus this is a time where businesses should accept the new ways to run their business. There is always a time when businesses can survive the crisis and be in a position to bounce back when things get better.

Let’s discover some things you can do to keep your customers engaged with your product or services

Update/Improve the website – In order to increase customer engagement, the business should always keep their website updated. In this pandemic, a business website is the only place that will keep the customers aware of your offers, products or services.

Local listing – A common business gets 59 activities from their Google My Business posting every month. All things considered, 56% of activities on Google My Business postings are site visits which present an extraordinary occasion to change visitors into clients. Take some time and ensure you have a fully functional Google My Business Page. Google has executed a ton of augmentations to Google My Business platform recently.

Continuous Digital Marketing efforts –  Digital marketing is the new normal in this pandemic. Whether it’s a small, medium, or large business, they all have increased their digital marketing efforts to reach a larger audience. Digital marketing is cheaper compared to the traditional form of marketing and thus more result-oriented than traditional marketing.

SEO or Search Engine Optimization – The majority of the people trust those brands which appear on the top of the Google search result. 70-80% of internet searcher clients only focus on organic results and putting resources into search has never been more significant. Building an SEO procedure and executing it requires some investment, discipline, and key execution.

Get reviews/feedbacks – While purchasing a particular product or service, people look for reviews. In this digital era, reviews play an essential role in gaining customers. There is no excuse now for not reaching out to those customers you have done such a great job to ask for a review. And better yet, they don’t have an excuse for not leaving you a review! In times like these, we need to help each other out.

These were some of the tips to maintain & grow your business in this pandemic. The pandemic is not over yet and it’s not too late for you to grow your business. Start following the advice or take an expert’s advice for your business. Visit us @ vedantadigital.com and take expert’s advice.

How businesses can survive during the COVID-19

Whether it’s small, medium, or large businesses, the Covid-19 pandemic has impacted all of them in different ways. Some of them have prospered like ISP & Fitness Industry, but others have been greatly impacted due to the pandemic.

It is rightly said that every problem has a solution and thus this is a time where businesses should accept the new ways to run their business. There is always a time when businesses can survive the crisis and be in a position to bounce back when things get better.

  1. More customer engagements – This is the time when the businesses can and should engage with the customers so that when the times come, customers must be aware of your offerings. Engage with customers through social media or through emails. Remember the customer is king and you should keep the engagement going even if it is not leading to any sales during that period.
  2. Financial planning – The money related arrangement you had set up isn’t probably going to work now and changes should be made. Investigate your pay and your costs. Check whether there are any costs that can be deferred or required to be postponed. Talk about your arrangements with your accomplices and partners so you are in the same spot. Have an arrangement instead of how you can return to business when the emergency is finished.
  3. New business model – With the current market being untrustworthy, organizations must make a stride back and evaluate their plans of action. Checking if the current plan of action the association follows is achievable will permit the business to reconsider the model, in this way keeping away from any further emergency. Routinely following the budgetary measurements and the data transmission is the way to keeping up business progression during such occasions.
  4. Proactive – In these types of cases one needs to be proactive rather than be reactive. Think of ways where one can increase the revenue and cut down the cost in the pandemic. Put a hold on expansion plans and wait till things get better.
  5. Focus on growth & innovation – You can utilize an opportunity to advance your social media, for example, web-based media, pamphlet, web journals, or to try and begin new channels like online classes and web recordings. You can pay for advertisements through Google and online media, yet center the spending around client securing however much as could reasonably be expected.

These are ways where your business can survive in this pandemic, but don’t get sad as you are not alone in this. Every sector has been impacted negatively in this pandemic. And as the cliché goes, there will always be light at the end of a tunnel.

How Digital Marketing can help grow your business

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“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

Yes, that’s correct!! According to the sources India is the second largest online market in the world with 560 million Internet users. It is estimated that by 2023, there would be over 650 million Internet users in the country. ​ There has been a consistent increase in internet accessibility compared to just five years ago, when the internet penetration rate was around 27 percent.

With so many internet users in town, one should opt for Digital Marketing as a tool to grow their business and to generate revenue. According to the experts, one must adopt a Digital platform to generate revenue for the business. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.

Let’s take a look at how Digital Marketing is important in your business growth.

High reach in no time.

As there are 560 million Internet users in India, Among that there are 290 million facebook users in India, making it a leading country in terms of facebook audience size. Whereas, With the ease of internet access, the number of social media users in India stood at 376.1 million. T​ he trend right now is the average person spends over 2 hours a day on social media. Teenagers average 9 hours. Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.

57% of Millennial’s say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of a Facebook ad.

But only 45% of marketers think their social media efforts are paying off. There are definitely some winners and losers on social media. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy.

Social media marketing ​ and advertising ​ are only a piece of digital marketing. But it’s a very important one.

Reach to the Targeted Audience – 

Digital marketing helps your business to reach the targeted audience in no time. One can target the audience based on their behavior, Interest, age, gender, marital status or geographic location. W​    hen you do targeting at this level, you create an ad that’s highly relevant to your target market. Because it’s so relevant, it connects on a level that more general advertising can’t. This connection gives it the ability to influence decisions. You do it without annoying traditional advertising techniques.

You can target the audience both through Google ads and Social media marketing which allows you to narrow your target audience. Use the data they’ve collected about their users.

Advanced Analytics –

With the help of digital marketing one can know –

  1. Whether the customer has interacted with your ad
  2. Saw your ad
  3. Whether they liked it
  4. Shared it with a friend
  5. If prompted another action

You also learn much more about the people interacting with that ad:

  • Who’s most interested in your ads
  • What are they like
  • What makes them more likely to take an action
  • Who is easiest to convert
  • Who spends more
  • What do they do online
  • What terms do they use to find you online
  • Which websites do they visit that lead them to yours

All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.

Aligns with How People Today Shop –

 ​According to the sources, 88% of people consider online reviews as an important part of their buying decision and 23% of people visit your business after reading a good review. Beside that over 1 trillion online searches are done every year and among that Google holds the large number of shares. Nowadays, It is important for a Business to create its online presence and to be ahead of their competitors. You need an online presence in order to survive in this competing world and T​ he importance of digital marketing is that it gives you that presence.

Best ROI –

Email marketing is a conversion machine. It delivers highly relevant content to a subscriber’s inbox.

This is most often accomplished through a combination of social media marketing and content marketing.​ But these marketing methods have an impressive ROI of their own.

Content marketing can generate 3X the leads for about 62% less than traditional marketing. Of course, when we say “lead” we’re not just talking about website traffic. These are people who are very likely to buy your product and become loyal customers as you nurture that relationship.

It’s clear. Businesses in the modern economy need digital marketing to compete. Online is where the customers are. It’s where they prefer that you reach them. Online is where the modern buying process begins.

You get the importance of digital marketing. But that doesn’t make it easy to implement strategies that get you the ROI you’re looking for.Give us a call to schedule a consultation and we will help you employ digital marketing strategy to grow your business.