“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan
Yes, that’s correct!! According to the sources India is the second largest online market in the world with 560 million Internet users. It is estimated that by 2023, there would be over 650 million Internet users in the country. There has been a consistent increase in internet accessibility compared to just five years ago, when the internet penetration rate was around 27 percent.
With so many internet users in town, one should opt for Digital Marketing as a tool to grow their business and to generate revenue. According to the experts, one must adopt a Digital platform to generate revenue for the business. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.
Let’s take a look at how Digital Marketing is important in your business growth.
High reach in no time.
As there are 560 million Internet users in India, Among that there are 290 million facebook users in India, making it a leading country in terms of facebook audience size. Whereas, With the ease of internet access, the number of social media users in India stood at 376.1 million. T he trend right now is the average person spends over 2 hours a day on social media. Teenagers average 9 hours. Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.
57% of Millennial’s say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of a Facebook ad.
But only 45% of marketers think their social media efforts are paying off. There are definitely some winners and losers on social media. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy.
Reach to the Targeted Audience –
Digital marketing helps your business to reach the targeted audience in no time. One can target the audience based on their behavior, Interest, age, gender, marital status or geographic location. W hen you do targeting at this level, you create an ad that’s highly relevant to your target market. Because it’s so relevant, it connects on a level that more general advertising can’t. This connection gives it the ability to influence decisions. You do it without annoying traditional advertising techniques.
You can target the audience both through Google ads and Social media marketing which allows you to narrow your target audience. Use the data they’ve collected about their users.
Advanced Analytics –
With the help of digital marketing one can know –
- Whether the customer has interacted with your ad
- Saw your ad
- Whether they liked it
- Shared it with a friend
- If prompted another action
You also learn much more about the people interacting with that ad:
- Who’s most interested in your ads
- What are they like
- What makes them more likely to take an action
- Who is easiest to convert
- Who spends more
- What do they do online
- What terms do they use to find you online
- Which websites do they visit that lead them to yours
All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.
Aligns with How People Today Shop –
According to the sources, 88% of people consider online reviews as an important part of their buying decision and 23% of people visit your business after reading a good review. Beside that over 1 trillion online searches are done every year and among that Google holds the large number of shares. Nowadays, It is important for a Business to create its online presence and to be ahead of their competitors. You need an online presence in order to survive in this competing world and T he importance of digital marketing is that it gives you that presence.
Best ROI –
Email marketing is a conversion machine. It delivers highly relevant content to a subscriber’s inbox.
Content marketing can generate 3X the leads for about 62% less than traditional marketing. Of course, when we say “lead” we’re not just talking about website traffic. These are people who are very likely to buy your product and become loyal customers as you nurture that relationship.
It’s clear. Businesses in the modern economy need digital marketing to compete. Online is where the customers are. It’s where they prefer that you reach them. Online is where the modern buying process begins.
You get the importance of digital marketing. But that doesn’t make it easy to implement strategies that get you the ROI you’re looking for.Give us a call to schedule a consultation and we will help you employ digital marketing strategy to grow your business.