Importance of Digital Marketing
Digital Marketing helps brands reach a large number and prospective audiences as everyone owns smartphones and because of that, it is easier to reach potential buyers in no time. According to the sources India is the second-largest online market in the world with 560 million Internet users. It is estimated that by 2023, there would be over 650 million Internet users in the country.
With so many internet users in town, one should opt for Digital Marketing as a tool to grow their business and to generate revenue. Digital Marketing has come a long way in promoting & branding businesses.
Let’s discover the importance of Digital Marketing Strategy on Businesses.
- High reach in no time.
As there are 560 million Internet users in India, Among that there are 290 million Facebook users in India, making it a leading country in terms of Facebook audience size. Whereas, With the ease of internet access, the number of social media users in India stood at 376.1 million. The trend right now is the average person spends over 2 hours a day on social media and 7 – 8 hours online. With this much population online it is easier for the business to reach the targeted audience in no time.
- Advanced Analytics –
With the help of digital marketing, one can know –
- Whether the customer has interacted with your ad
- Saw your ad
- Whether they liked it
- Shared it with a friend
- If prompted another action
All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.
- Increase in brand awareness – More than half of the world’s population use social media and thus it becomes effortless for the business to reach potential customers in no time. Customers not only connect with the brand they know but also with other brands they see first time on social media. Continuous hammering leads to increase brand awareness among prospective customers.
- Boost Sales – One can sell anything on social media. A great and effective digital marketing strategy can boost sales and can generate high traffic and revenue. The social media users are increasing day by day and this is the biggest advantage for the business to advertise their brands on social media. Also, people tend to buy the product they are familiar with and the right digital marketing tactics can help in boosting business sales.
- Quality leads – Through Digital marketing, one can generate quality leads at a low cost. Besides, lead through digital marketing can be traced easily while leads through traditional marketing strategies cannot be traced. Getting leads is very important as this shows that people are showing interest in your brand.