Importance of Digital Marketing for Business Growth

Digital Marketing Academy Raipur

Importance of Digital Marketing

Digital Marketing helps brands reach a large number and prospective audiences as everyone owns smartphones and because of that, it is easier to reach potential buyers in no time. According to the sources India is the second-largest online market in the world with 560 million Internet users. It is estimated that by 2023, there would be over 650 million Internet users in the country.

With so many internet users in town, one should opt for Digital Marketing as a tool to grow their business and to generate revenue. Digital Marketing has come a long way in promoting & branding businesses.

Let’s discover the importance of Digital Marketing Strategy on Businesses.

  • High reach in no time.

As there are 560 million Internet users in India, Among that there are 290 million Facebook users in India, making it a leading country in terms of Facebook audience size. Whereas, With the ease of internet access, the number of social media users in India stood at 376.1 million. The trend right now is the average person spends over 2 hours a day on social media and 7 – 8 hours online. With this much population online it is easier for the business to reach the targeted audience in no time.

  • Advanced Analytics –

With the help of digital marketing, one can know –

  1. Whether the customer has interacted with your ad
  2. Saw your ad
  3. Whether they liked it
  4. Shared it with a friend
  5. If prompted another action

All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.

  • Increase in brand awareness – More than half of the world’s population use social media and thus it becomes effortless for the business to reach potential customers in no time. Customers not only connect with the brand they know but also with other brands they see first time on social media. Continuous hammering leads to increase brand awareness among prospective customers.
  • Boost Sales – One can sell anything on social media. A great and effective digital marketing strategy can boost sales and can generate high traffic and revenue. The social media users are increasing day by day and this is the biggest advantage for the business to advertise their brands on social media. Also, people tend to buy the product they are familiar with and the right digital marketing tactics can help in boosting business sales.
  • Quality leads – Through Digital marketing, one can generate quality leads at a low cost. Besides, lead through digital marketing can be traced easily while leads through traditional marketing strategies cannot be traced. Getting leads is very important as this shows that people are showing interest in your brand.

What is SEO & Why it is important for business?

SEO

Search Engine Optimization or SEO is often misinterpreted but in simple terms, Search engine optimization or SEO helps the website to appear in the search engine result pages on sites such as Google, Yahoo, Bing, and other search engine sites. For a better understanding of how Search engine such as Google, uses matrices to rank organically. So come let’s go on a ride!!

The goal of SEO is to provide unbiased results for the information you are looking for. The search engines are capable of providing the relevant result in just 0.5 seconds. The search engine results are based on certain parameters such as keywords used, H1 Tag used Backlinks to the website, and many more.

Importance of SEO for business –

  1. Branding & Visibility – When people search for your products or services, you obviously want to be at the top of the search result page. The more you remain at the top of the search page the more likely you will be trusted by the people. The higher your SEO efforts, the higher will be your ranking and visibility. Also, ranking at the top in organic results establishes the brand credibility in front of potential customers.
  2. Traffic – SEO gives you valuable traffic which can be tracked through Google Analytics. Google Analytics is an amazing tool that gives you the customer insight about what they are searching, languages they used, pages they visited, days they are active, and more. This is important as this will help you the business in determining their business strategy accordingly.
  3. Best ROI – SEO gives you the best ROI compared to other advertisements. The reason for this is SEO helps you to target the people who are already looking for their product or services. The ads in Google are not interrupting your favorite show or irritating you continuously. SEO doesn’t sell the products or services it just shows the products or services to the right audience at the right time.
  4. High Growth – SEO helps you in understanding the needs and behavior of the customers. SEO also helps you in building the relationship with the customers, improve customer experience, drive traffic to your site, which is an advantage over your competitors. High website traffic results in more conversions, sales, profit, and business growth in the long run.
  5. Better Customer Experience – Every time you put an extraordinary to improve the visibility of your site, it results in visibility of your site. and this makes a consistent and positive client experience. For example, when you find a way to make your site responsive, it will make it usable for all your versatile guests just as individuals who visit from a PC or Mobile. Additionally, by expanding your page load speed, you’ll diminish your bounce rate and urge visitors to spend longer on your site. Almost half of the buyers anticipate that a page should load in two seconds, and the more drawn out the heap time, the higher the skip rate and the lower your transformations.

So this is it. Hope you all have understood what is SEO and how does it is helpful for the business to grow. So if you are looking for an SEO expert to grow your business, Visit Vedanta Digital, Chhattisgarh, and let us help you in building SEO strategies for your business growth.

How to Respond to Negative Reviews on your Website?

As we all know that a business should have a website & online presence in order to grow in a long run. Due to the increase in the usage of smartphones, the time spent by clients in such gadgets has impressively expanded.

For each and every company, reviews matter, and if there is a negative review, the company should know how to respond to the negative reviews.

Each coin has two sides and an online presence has no exception. The sites are open for the people for criticism of the clients. Obviously, the sites or any business get both positive & negative feedback. In any case, the test is how to deal with such responses of the clients?

  1. Instant Response – The Negative feedbacks should be responded within the time frame of 24 hours. The customer should feel that you care for the customer’s opinion and that you are an active participant in your business. When you’re mindful of a negative survey, put 5 minutes aside to address it.
  1. Don’t take the review personally – It’s important to response to each and every review polietly & calmly. Always try to solve the customer’s problem and handle the customer issue with care. Don’t take the review personally as the customer don’t know you personally.
  1. Keep it short & simple – The response for a negative feedback should be short & simple as customers don’t tend to read a longer response. Also, longer response come off as desperate or defensive. The customer is unhappy and it is your duty to response to that customer in a positive way. Reply the review gracefully and politely.
  1.  Turn the negative review into testimonial – All negative reviews hurt, but at the same time, it is a great opportunity for you to turn your lemons into lemonade. Continuously follow up with the customer and after solving their issue, ask them to give a positive review, which will not only make your customer happy but will also help in generating new leads for the business. Also, potential customers will think that you value your customers and you care about making your clients happy.
  1. Show Empathy – While responding to the negative review,  try to put yourself in the customer’s shoes. The customer might be angry because of the services and has given a negative reply for the same. As you respond to a negative review, empathize with the author, and feel compassion for them.

Yes, getting bad reviews is awful!! But, you can turn your negative review into a positive one by responding quickly, gracefully and politely. Also, While these above mention tips will serve as great places to start, make sure you add a unique sentence or two in each of these while responding to reviews for best results. Thus online reputation should be taken seriously and the company should express the respective views promptly.