Bulk SMS marketing is the new and latest form of marketing used by small, medium or large enterprises to connect their brands with existing or potential customers, and promote their products and services via mobile phone. In this new era, SMS has become an effective tool to traditional sources of advertising due to its cost effectiveness & the high level of mobile phone ownership in India.

According to the research, Mobile phones are the last thing 80% of users in the country see before they sleep. They spent an average 3.5 hours daily on their smartphones, which results in lowering the chances of your message being ignored.

Let’s explore the importance of Bulk SMS marketing for your business!!

  1. Wide reach and connectivity – Bulk SMS services is the fastest and the cheapest medium to reach the potential customers in no time. Bulk SMS are not only used by Small and Medium enterprises, but are used by big brands as the open and conversion rate of SMS is more compared to any other marketing strategy. Nowadays bulk SMS services are flourishing and getting popular among all businesses.
  2. Instant reach at minimal cost – With the increase in the rate of mobile users, SMS service provides an instant connection with the potential or targeted audience at the minimum cost. A mobile phone is carried all the time and it is the natural tendency of human beings to check the notification as soon as they get them. SMS services do not require an Internet service and can be easily accessible if someone doesn’t have a smartphone.
  3. High open rate – SMS have the high open & conversion rate as compared to email or any other marketing services. This is because a person has a habit of carrying their phone wherever they go and as soon as they get a notification, they tend to check the message immediately.
  4. Easy and Time Saving – Bulk SMS are the easiest form of marketing services which are opted by every small or big enterprises. All you need to do is to make a content which is understandable and can be delivered to the right set of audiences. Once the SMS is sent, there is a high chance of getting leads on the very same day.
  5. Targeted audience – One can send the SMS through Bulk SMS services depending on the target audience and the Target audience is based on age, gender, geographical location or interest of a particular person. This ensures the delivery of messages to the right person in no time. Segmenting the audience is important and SMS services will help you to segment the audience and target the right set of audience according to the business needs.

In this mobile friendly world, you will not find anyone without a mobile phone. And with mobile phones in every corner, Bulk SMS services in India is emerging as a new trend of marketing. Vedanta Digital is the Bulk SMS service provider in India which helps the business in getting quality leads through the Bulk SMS services. Its platform is simple and easy to use which makes Vedanta Digital an ideal choice for any business.

As we all know that a business should have a website & online presence in order to grow in a long run. Due to the increase in the usage of smartphones, the time spent by clients in such gadgets has impressively expanded.

For each and every company, reviews matter, and if there is a negative review, the company should know how to respond to the negative reviews.

Each coin has two sides and an online presence has no exception. The sites are open for the people for criticism of the clients. Obviously, the sites or any business get both positive & negative feedback. In any case, the test is how to deal with such responses of the clients?

  1. Instant Response – The Negative feedbacks should be responded within the time frame of 24 hours. The customer should feel that you care for the customer’s opinion and that you are an active participant in your business. When you’re mindful of a negative survey, put 5 minutes aside to address it.
  1. Don’t take the review personally – It’s important to response to each and every review polietly & calmly. Always try to solve the customer’s problem and handle the customer issue with care. Don’t take the review personally as the customer don’t know you personally.
  1. Keep it short & simple – The response for a negative feedback should be short & simple as customers don’t tend to read a longer response. Also, longer response come off as desperate or defensive. The customer is unhappy and it is your duty to response to that customer in a positive way. Reply the review gracefully and politely.
  1.  Turn the negative review into testimonial – All negative reviews hurt, but at the same time, it is a great opportunity for you to turn your lemons into lemonade. Continuously follow up with the customer and after solving their issue, ask them to give a positive review, which will not only make your customer happy but will also help in generating new leads for the business. Also, potential customers will think that you value your customers and you care about making your clients happy.
  1. Show Empathy – While responding to the negative review,  try to put yourself in the customer’s shoes. The customer might be angry because of the services and has given a negative reply for the same. As you respond to a negative review, empathize with the author, and feel compassion for them.

Yes, getting bad reviews is awful!! But, you can turn your negative review into a positive one by responding quickly, gracefully and politely. Also, While these above mention tips will serve as great places to start, make sure you add a unique sentence or two in each of these while responding to reviews for best results. Thus online reputation should be taken seriously and the company should express the respective views promptly.

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

Indeed, that is right!! As per the sources, India is the second-biggest online market on the planet with 560 million Internet clients. It is assessed that by 2023, there would be more than 650 million Internet clients in the nation. There has been a predictable increment in web availability contrasted with only five years back when the web infiltration rate was around 27 percent.

With so numerous web clients around, one ought to pick Digital Marketing as an instrument to develop their business and to create income. As indicated by the specialists, one must receive a Digital stage to create income for the business. As the Internet becomes weaved with all that we do, the significance of advanced advertising is getting perfectly clear.

How about we investigate how Digital Presence is significant for your business in this lockdown.

1.   Wide Reach in no time – Promoting your products or services online will help you to reach a large audience in no time and by just a click. Besides, It is simpler to make deals when more individuals think about your products or services. Also, according to the sources, 57% of Millennials state that web-based media has made the advertisements they see more pertinent to them. 48% of individuals state they made their last online buy as the immediate consequence of a Social Media promotion.

2.   The high rate of Return – Every individual wants to have a high return on Investment. Digital Presence permits you to reduce expenses, yet still produce the truly necessary return on investment. The different low-cost advertising channels, for example, organic result, paid inquiry, online media, and email can possibly cause an expansion in income age which equivalents benefits. You can either decide to invest in a single digital channel or use a wide range of channels.

3.   Dominate the Industry – While other industries are cutting down their marketing budget, you can dominate the industry by investing in Digital Marketing. Digital Presence allows the business to satisfy customer needs in no time. Creating & Implementing an effective digital marketing strategy can help your business grow and nurture.

4.   Advanced Analytics – With the help of digital marketing one can know –

1.    Whether the customer has interacted with your ad

2.    Saw your ad

3.    Whether they liked it

4.    Shared it with a friend

5.    If prompted another action

You also learn much more about the people interacting with that ad:

●    Who’s most interested in your ads

●    What are they like

●    What makes them more likely to take an action

●    Who is easiest to convert

●    Who spends more

●    What do they do online?

●    What terms do they use to find you online?

●    Which websites do they visit that lead them to yours?

All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.

5.   Attract New Customers – Organizations of all sizes are consistently on the chase for new clients as they are urgent to guaranteeing reliable deals. You can’t generally depend on the same clients as their desires & necessities can change at any second. The flood of new clients urges you to venture up your game, by improving your products & services. New clients are also an essential source of revenue generation which you need. The unprecedented circumstances caused by the COVID-19 outbreak has resulted in a rise in demand for certain goods and services online. Since the need for self-isolation and social distancing has caused a shift in consumer behavior.

The COVID outbreak has set off worldwide health and financial emergency. While nobody can say without a doubt when everything will return to normal as before, but you need to follow the rules and remain safe. It is additionally significant that you influence the chance of the COVID-19 lockdown, by utilizing the Internet to expand your brand exposure. Improving and keeping up your brand online puts your offerings at the cutting edge of customers who may require them. This way you can, in any case, stay in business and grow despite the current conditions.

Mobile Marketing is a way to promote the services, products or offers through mobile or smartphones or tablets. Mobile marketing helps in reaching the potential and targeted audience in no time. Through mobile marketing, one can send both Promotional and Transactional sms to the audience.

Different types of Mobile Marketing

  1. Promotional sms – Helps in spreading the word about the businesses products, services or offers for the audience.
  2. Transactional sms – Transactional sms can only be used for sending transactional sms such as OTPs by payment gateways, SMS or alerts to the registered user.
  3. Location-Based Campaigns or Geo Fencing – These sms are useful to send the sms to the audience based on their location.

5 features of Mobile Marketing

  1. Cost effective
  2. Widespread reach
  3. High conversion rate
  4. East and fast reach
  5. Instant analysis & report

Mobile marketing is a new trend and in order to survive and thrive in mobile marketing, one must need a team of professionals like Vedanta Digital, who can make your mobile marketing experience better and results driven. Contact us to get an appointment.

The marketing world is dynamic and ever-changing, and in order to survive in this competitive world, one should be aware of the ever changing tactics and technologies. According to the survey, an average person spends 10 hours a day online. Isn’t that Interesting??

One must understand the importance of Social media for their business. And it is the right time to launch your business on social media platforms as 66% of marketers that spend at least 6 hours on social per week have seen more leads. No matter what you sell and who you sell it to, using social media as a marketing tool can help your business grow. Social Media is gaining its popularity among individuals. It also provides incredible benefits by reaching millions of customers worldwide.

Reasons why business should opt for Digital Marketing Agency to reach the desired goal!!

All your social media requirements will be taken care

Social media agencies have skilled and professional teams that will help you plan, implement and achieve all your short and long term goals through various social media platforms. Marketing agencies will also help in formulating and implementing marketing strategies which will help in promoting the products and services of the business.

Effective Social Media Campaigns

Social media marketing can both make and break the business. In order to achieve the desired results, effective marketing strategies and campaigns should be formulated. Without the knowledge and expertise, tapping into the realm of social media can be quite exhausting. This is where social media agencies play a significant role in providing valuable guidance and results to the business.

Customized Services

The social media agencies will cater to the needs of the clients and will customize their services accordingly. After proper analysis of the market and the audience you are targeting, Social media agency will plan a right set of action in order to achieve the desired results.

Save your company a lot of embarrassment

A bad social media campaign could be devastating for your brand and business.

For ex. Hindustan Unilever Limited, Fair & Lovely product. The brand focuses on the idea that only the women with fair complexion are acceptable in the society. This ad had a negative impact on various people and after that Hindustan decided to change the name of the product. A good Social Media Agency can help the business in targeting and implementing the right campaign for their growth.

Cost Effective

Hiring a Digital Marketing Executive can put a hole in your pocket, besides hiring a social media agency will not only boost your sales and revenue but will also save the extra penny you had spent on your in house executive.

Here at Vedanta Digital, we have a team of highly skilled professionals who work tirelessly to achieve the businesses goals. We assure you that we will take your business to the next level. Join us and don’t forget to visit our social media platforms for better experience.

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“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

Yes, that’s correct!! According to the sources India is the second largest online market in the world with 560 million Internet users. It is estimated that by 2023, there would be over 650 million Internet users in the country. ​ There has been a consistent increase in internet accessibility compared to just five years ago, when the internet penetration rate was around 27 percent.

With so many internet users in town, one should opt for Digital Marketing as a tool to grow their business and to generate revenue. According to the experts, one must adopt a Digital platform to generate revenue for the business. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.

Let’s take a look at how Digital Marketing is important in your business growth.

High reach in no time.

As there are 560 million Internet users in India, Among that there are 290 million facebook users in India, making it a leading country in terms of facebook audience size. Whereas, With the ease of internet access, the number of social media users in India stood at 376.1 million. T​ he trend right now is the average person spends over 2 hours a day on social media. Teenagers average 9 hours. Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.

57% of Millennial’s say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of a Facebook ad.

But only 45% of marketers think their social media efforts are paying off. There are definitely some winners and losers on social media. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy.

Social media marketing ​ and advertising ​ are only a piece of digital marketing. But it’s a very important one.

Reach to the Targeted Audience – 

Digital marketing helps your business to reach the targeted audience in no time. One can target the audience based on their behavior, Interest, age, gender, marital status or geographic location. W​    hen you do targeting at this level, you create an ad that’s highly relevant to your target market. Because it’s so relevant, it connects on a level that more general advertising can’t. This connection gives it the ability to influence decisions. You do it without annoying traditional advertising techniques.

You can target the audience both through Google ads and Social media marketing which allows you to narrow your target audience. Use the data they’ve collected about their users.

Advanced Analytics –

With the help of digital marketing one can know –

  1. Whether the customer has interacted with your ad
  2. Saw your ad
  3. Whether they liked it
  4. Shared it with a friend
  5. If prompted another action

You also learn much more about the people interacting with that ad:

  • Who’s most interested in your ads
  • What are they like
  • What makes them more likely to take an action
  • Who is easiest to convert
  • Who spends more
  • What do they do online
  • What terms do they use to find you online
  • Which websites do they visit that lead them to yours

All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.

Aligns with How People Today Shop –

 ​According to the sources, 88% of people consider online reviews as an important part of their buying decision and 23% of people visit your business after reading a good review. Beside that over 1 trillion online searches are done every year and among that Google holds the large number of shares. Nowadays, It is important for a Business to create its online presence and to be ahead of their competitors. You need an online presence in order to survive in this competing world and T​ he importance of digital marketing is that it gives you that presence.

Best ROI –

Email marketing is a conversion machine. It delivers highly relevant content to a subscriber’s inbox.

This is most often accomplished through a combination of social media marketing and content marketing.​ But these marketing methods have an impressive ROI of their own.

Content marketing can generate 3X the leads for about 62% less than traditional marketing. Of course, when we say “lead” we’re not just talking about website traffic. These are people who are very likely to buy your product and become loyal customers as you nurture that relationship.

It’s clear. Businesses in the modern economy need digital marketing to compete. Online is where the customers are. It’s where they prefer that you reach them. Online is where the modern buying process begins.

You get the importance of digital marketing. But that doesn’t make it easy to implement strategies that get you the ROI you’re looking for.Give us a call to schedule a consultation and we will help you employ digital marketing strategy to grow your business.

Brands that ignore “Social Media”, will die. It’s that simple. Social Media is changing the world and we are all here witnessing it.

One of the social media platforms – Instagram with 100 million users in India iis the second most popular social network in India. As of July 2020, Instagram is one of the most popular social network sites worldwide. Instagram is a popular platform, especially among young adults, where they can share selfies, photographs or any other content.

Instagram is part of our lives now and plays an important part in the business growth. From social selling to brand building, there is a reason why Instagram is booming at a rapid rate. Besides this, many brands find I​nstagram advertisements ​ difficult to grow and adapt Instagram as part of their social strategy.

In order to grow your business through Instagram, we have brought you the comprehensive​ Instagram Marketing tips t​o grow your business and brand.

1.    Know your audience ​ – The first and foremost tip for successful Instagram advertisements ​ is to know the behavior, interest of the audience. In order to appeal to the audience, one must create beautiful Instagram content. Since business is using ​ Instagram advertisements.​ One needs to consider whether the audience they are targeting are potential buyers or they can help them build the brand.

How can you learn about your audience?

  • Try Instagram Insights: ​ Instagram Insights helps the business to know the interest and behavior of the potential customers which includes –
  • Impressions: How many times your content was viewed
  • Reach: Total number of unique accounts that viewed a piece of content
  • Website clicks: How many clicks the link in your business profile has received
  • Follower activity: How often your followers are on Instagram daily
  • Video views: How often your video content has been viewed
  • Saves: How many people have saved your posts

Insights also includes demographic information, so you can see where your followers come from, their age, and their gender.

2. Talk with the Audience​  – The more users share and comment your content, the easier it is for new users to find it. Instagram’s algorithms prioritize content which has higher engagement.

3. Use Relevant hashtags –​  In order to advertise the brand, product or services through Instagram marketing, one must use the most relevant and trending hashtags. The most specific and relevant hashtags which makes it easier to reach the potential customers.

Here are a few hashtag best practices:

  • Don’t overdo it: five targeted hashtags are better than 25 random ones.
  • Avoid overused tags: adding #love or #instagood is as good as useless.
  • Don’t spam: keep them relevant to the image.

4. Know the correct time to post – A​ recent poll by some of the big brands found that 7-9 PM is the best time to post the content. So post your content accordingly.

In order to know more about the Instagram marketing tips,​ here are some tips by the companies which provides Instagram marketing services:​ –

  • Aim for non-work hours (lunch and evenings)
  • Weekends if you’re a B2C company; probably not for B2B
  • Wednesdays and Thursdays seem to be best for engagement
  • 3-4 pm is generally the worst for engagement

In the end, it’ll take a little research to figure out what works best for you. Monitor your posts – and your competitors’ – to arrive at an optimum posting schedule for your account.

5.    Work with Influencers ​ – Influencers are industry VIPs, whose word goes a long way with buyers. Whether you’re trying to build your Instagram presence or make sales, their endorsement is just what you need.

To do this, you first need to identify the right people.

Good influencers should:

  • Have a suitable audience (that might actually buy​)
  • Be vocal and visible in your industry
  • Have a history of influencing their followers’ decisions

In other words, they actually need to be ​influential​. Just having a huge following isn’t enough.

Those were 5 great tips – to make Instagram work better for your brand. Now it’s just time to put them to use.

IVR full form is Interactive voice response and it is automated communication Technology. Major companies use it because it enable the customer to interact with serivces with human assistance. IVR number/Virtual phone is a technology to support business communication scale faster and track better. it also help to create a professional image and make sure no calls are missed.Virtual Phone/IVR Number is an innovation to help business correspondence scale quicker and track better. It likewise assists with making an expert picture and ensure no calls are missed. The best virtual telephone number suppliers like Vedanta Digital can assist you with the cutting edge business correspondence foundation and IVR framework. Presently you can find an incredible and helpful approach to associate with your clients and possibilities without framework stresses.

Virtual Phone/sans toll administrations from IVR number suppliers can be enhanced with welcome music, Interactive Voice Response (IVR), missed call, SMS/Emails, input and other correspondence choices.Vedanta Digital offers custom IVR arrangements, so you can tweak as indicated by your use and business needs. Our center specialized group has skill in building complex business use cases.

Vedanta Digital is a top IVR specialist co-op in India offering Indian virtual Number to get SMS. Our IVR showcasing administrations incorporate sans toll, Virtual Mobile and Direct Inward Dialing numbers that let your leads react to your Ads just by giving virtual telephone number sms or a missed call. Offered at reasonable IVR framework cost, this stage takes into account your need of having all encompassing IVR arrangements.

“Vedanta Digital isn’t simply battle based arrangement. It’s a progressing approach to draw in with your Leads”.

Advance Vedanta Digital virtual number IVR administrations on your Website, Business Cards; Email Marketing, SMS Marketing, Banners, Online Ads, and so forth. Media following to quantify adequacy: Vedanta Digital virtual number help is outstanding amongst other IVR specialist organizations in India with various mediums to follow reaction rates from various mediums. Advantages to you:

We’re a graphic design company engaged in creating original Graphics using graphic tools to match customer’s requirement.

With almost 9 years of experience as a Graphic Designing Company in Raipur, we claim to provide the best services.

Looking for the best Graphic Designer in Raipur? Vedanta Digital is here for you…

Our motto is to satisfy our clients. The requirement of our client is our concern. We help them to build their name in the market with our graphic designing services. With almost 9 years of experience as a Graphic Designing Company in Raipur, we claim to provide the best services

Why choose Vedanta for Graphic Designing?

On-time:

On-time project delivery is what we always do. We never delay as we value our client’s time. However, it may vary when changes are to be made.

Cost effective:

We present you with the best services at an affordable price. Our services are budget-friendly and worth every penny.

Expert team:

Our team has expertise in graphics designing. Our designers are experienced and highly creative. They transform your idea into reality.

Best solution:

We don’t give a general solution for all. Expect a specialized and business-focused solution here. Our solutions are as per your business needs.

Quality:

Quality matters the most, and we have this matter always in our minds. We value quality over any other thing and put our best to deliver the best quality products.

Services we offer:

Logo design:

We have logo designing services that help you to get the best logo design for your organization. We use creative ideas to design a unique logo for your business.

Banner Design: Be it a birthday or marriage ceremony; we are here to design a banner for you. Suiting every occasion, our designers use different images, typography, color combination for cool banner designing. Our team especially focuses on the overall representation

Are you a business owner? What you do the best to reach your target audience? Do you have any marketing strategy that could lift the sales of your business to the peak?  These are some questions that have been asked by many to analyze where your business is standing & how much it is competitive for others. Well, the days are gone when you spend thousands of bucks on local advertising. It’s the time when you have to follow the marketing strategies that are in trend to stay in the competition for long time. No matter what’s the niche of your business, if you want to make it a big brand you have to come up with the right marketing strategy. Today, the most beneficial & the cheapest marketing tool for businesses is Bulk SMS, undoubtedly.

The growing demand for bulk sms services in India highlighted it as the best marketing medium for businesses in 2017. The ease in describing product features & the offers associated with it through bulk sms, helped enterprises to utilize this marketing tool for reaching masses within a jiffy. Bulk sms service is very advantageous for businesses irrespective of their nature. Many enterprises have strengthened their customer base expeditiously by utilizing bulk sms as a marketing tool for their business promotion.

Mobile users have been increasing at a faster rate & it’s quite obvious that more than half of the population of our country will be smartphone users till 2021. There’s no doubt, bulk sms could be the best medium for marketing & to reach masses instantly. There are many bulk sms service providers in India who anticipated that bulk sms services will rapidly escalate the customer base of any business & will help them in converting their potential customers into leads as well.

The top 9 reasons why targeted bulk sms could be the best marketing strategy for generating profit for your business in 2017 & in the upcoming days are:

  1. It’s cheaper: It’s obvious that you don’t want to augment your marketing budget. Isn’t it? Sending sms to multiple people at a time could be beneficial & cheaper as well. Bulk sms service is cheaper as compared to other promotional advertisements like TV Ads, banner ads etc. It’s an affordable service that can be utilized by small & medium enterprises as well.
  2. Easy to Use: There’s no complexity in using the bulk sms service & the procedure involved in it is hassle free. You don’t have to stick to any particular timing for sending multiple sms to your potential customers.
  3. Fastest communication medium: It helps to build connectivity between you & your target audience instantly. Being a business, it’s the fastest means of communication with your audience in 2017.
  4. Easy to reach target audience: There is no mediator between you & your target audience. The whole message will be delivered to your audience without any loss in between. Even, you can assure that your message has been reached to group of people you’re targeting by checking the delivering message constantly.
  5. Delivery of exact information: Bulk sms ensures you to deliver the exact info of your business & to get huge response from it. It has high conversion rate. It makes it easy to tell your audience what’s the nature of your business & how the products can benefit them in their day-to-day life.
  6. Personalized Message: There’s huge advantage of sending personalized messages to the audience who are your potential customers. Sending messages to the audience by their names makes them feel that they are being personally known by you & this brings advantage for your business as it converts more leads than usual.
  7. Multilingual option: One of the major benefits of bulk sms service is that you can send messages in multi-languages. This helps to reach more audience & in a more specific way as well. The more you have diversified audience the better your bulk sms service will work in generating leads.
  8. Affordable rates : We provide cheap cost SMS at 6 paise per SMS. Help to boom your business presence in all the platform.
  9. SMS panel: We provide SMS panel through which your can send lots of SMS in limited time.

You can even convince them to purchase your products by describing the immense benefits of it in a single line & can expect huge conversion from it. It saves precious time of your customers & makes them remind of what level of importance they have in your life.