Whether it’s small, medium, or large businesses, the Covid-19 pandemic has impacted all of them in different ways. Some of them have prospered like ISP & Fitness Industry, but others have been greatly impacted due to the pandemic.

It is rightly said that every problem has a solution and thus this is a time where businesses should accept the new ways to run their business. There is always a time when businesses can survive the crisis and be in a position to bounce back when things get better.

Let’s discover some things you can do to keep your customers engaged with your product or services

Update/Improve the website – In order to increase customer engagement, the business should always keep their website updated. In this pandemic, a business website is the only place that will keep the customers aware of your offers, products or services.

Local listing – A common business gets 59 activities from their Google My Business posting every month. All things considered, 56% of activities on Google My Business postings are site visits which present an extraordinary occasion to change visitors into clients. Take some time and ensure you have a fully functional Google My Business Page. Google has executed a ton of augmentations to Google My Business platform recently.

Continuous Digital Marketing efforts –  Digital marketing is the new normal in this pandemic. Whether it’s a small, medium, or large business, they all have increased their digital marketing efforts to reach a larger audience. Digital marketing is cheaper compared to the traditional form of marketing and thus more result-oriented than traditional marketing.

SEO or Search Engine Optimization – The majority of the people trust those brands which appear on the top of the Google search result. 70-80% of internet searcher clients only focus on organic results and putting resources into search has never been more significant. Building an SEO procedure and executing it requires some investment, discipline, and key execution.

Get reviews/feedbacks – While purchasing a particular product or service, people look for reviews. In this digital era, reviews play an essential role in gaining customers. There is no excuse now for not reaching out to those customers you have done such a great job to ask for a review. And better yet, they don’t have an excuse for not leaving you a review! In times like these, we need to help each other out.

These were some of the tips to maintain & grow your business in this pandemic. The pandemic is not over yet and it’s not too late for you to grow your business. Start following the advice or take an expert’s advice for your business. Visit us @ vedantadigital.com and take expert’s advice.

SEO

Search Engine Optimization or SEO is often misinterpreted but in simple terms, Search engine optimization or SEO helps the website to appear in the search engine result pages on sites such as Google, Yahoo, Bing, and other search engine sites. For a better understanding of how Search engine such as Google, uses matrices to rank organically. So come let’s go on a ride!!

The goal of SEO is to provide unbiased results for the information you are looking for. The search engines are capable of providing the relevant result in just 0.5 seconds. The search engine results are based on certain parameters such as keywords used, H1 Tag used Backlinks to the website, and many more.

Importance of SEO for business –

  1. Branding & Visibility – When people search for your products or services, you obviously want to be at the top of the search result page. The more you remain at the top of the search page the more likely you will be trusted by the people. The higher your SEO efforts, the higher will be your ranking and visibility. Also, ranking at the top in organic results establishes the brand credibility in front of potential customers.
  2. Traffic – SEO gives you valuable traffic which can be tracked through Google Analytics. Google Analytics is an amazing tool that gives you the customer insight about what they are searching, languages they used, pages they visited, days they are active, and more. This is important as this will help you the business in determining their business strategy accordingly.
  3. Best ROI – SEO gives you the best ROI compared to other advertisements. The reason for this is SEO helps you to target the people who are already looking for their product or services. The ads in Google are not interrupting your favorite show or irritating you continuously. SEO doesn’t sell the products or services it just shows the products or services to the right audience at the right time.
  4. High Growth – SEO helps you in understanding the needs and behavior of the customers. SEO also helps you in building the relationship with the customers, improve customer experience, drive traffic to your site, which is an advantage over your competitors. High website traffic results in more conversions, sales, profit, and business growth in the long run.
  5. Better Customer Experience – Every time you put an extraordinary to improve the visibility of your site, it results in visibility of your site. and this makes a consistent and positive client experience. For example, when you find a way to make your site responsive, it will make it usable for all your versatile guests just as individuals who visit from a PC or Mobile. Additionally, by expanding your page load speed, you’ll diminish your bounce rate and urge visitors to spend longer on your site. Almost half of the buyers anticipate that a page should load in two seconds, and the more drawn out the heap time, the higher the skip rate and the lower your transformations.

So this is it. Hope you all have understood what is SEO and how does it is helpful for the business to grow. So if you are looking for an SEO expert to grow your business, Visit Vedanta Digital, Chhattisgarh, and let us help you in building SEO strategies for your business growth.

Whether it’s small, medium, or large businesses, the Covid-19 pandemic has impacted all of them in different ways. Some of them have prospered like ISP & Fitness Industry, but others have been greatly impacted due to the pandemic.

It is rightly said that every problem has a solution and thus this is a time where businesses should accept the new ways to run their business. There is always a time when businesses can survive the crisis and be in a position to bounce back when things get better.

  1. More customer engagements – This is the time when the businesses can and should engage with the customers so that when the times come, customers must be aware of your offerings. Engage with customers through social media or through emails. Remember the customer is king and you should keep the engagement going even if it is not leading to any sales during that period.
  2. Financial planning – The money related arrangement you had set up isn’t probably going to work now and changes should be made. Investigate your pay and your costs. Check whether there are any costs that can be deferred or required to be postponed. Talk about your arrangements with your accomplices and partners so you are in the same spot. Have an arrangement instead of how you can return to business when the emergency is finished.
  3. New business model – With the current market being untrustworthy, organizations must make a stride back and evaluate their plans of action. Checking if the current plan of action the association follows is achievable will permit the business to reconsider the model, in this way keeping away from any further emergency. Routinely following the budgetary measurements and the data transmission is the way to keeping up business progression during such occasions.
  4. Proactive – In these types of cases one needs to be proactive rather than be reactive. Think of ways where one can increase the revenue and cut down the cost in the pandemic. Put a hold on expansion plans and wait till things get better.
  5. Focus on growth & innovation – You can utilize an opportunity to advance your social media, for example, web-based media, pamphlet, web journals, or to try and begin new channels like online classes and web recordings. You can pay for advertisements through Google and online media, yet center the spending around client securing however much as could reasonably be expected.

These are ways where your business can survive in this pandemic, but don’t get sad as you are not alone in this. Every sector has been impacted negatively in this pandemic. And as the cliché goes, there will always be light at the end of a tunnel.

Mobile Marketing is a way to promote services, products, or offers through mobile or smartphones or tablets. Mobile marketing helps in reaching the potential and targeted audience in no time. Through mobile marketing, one can send both Promotional and Transactional SMS to the audience. Mobile marketing gives far more advantages than any other marketing channel. But like everything else, mobile marketing has its also some ups & downs. Come let’s discover the same.

Advantages of Mobile Marketing –

  1. It’s not expensive – Mobile marketing is the cheapest form of marketing compared to any other form of marketing. The price of an SMS ranges from .10 paisa to .14 paisa. Not only this, through mobile marketing one can reach the targeted customer in no time.
  2. Instant reach – We cannot deny the fact that we keep our phones by our side each time. When we wake up, the first thing we see is our mobile phones. Most of the time users always carry their mobile phones with them. The message reaches instantly in no time.
  3. Instant report analysis – Through mobile marketing, the message reaches the user instantly and the report of the same can be generated instantly. The report shows how many people have received the message, how many have not, and so on.
  4. Detailed Targeting – Through mobile marketing, one can target the potential customer base on their, location, age, gender, interest, or behavior. This is usually good for local target who wants to reach potential customers locally.
  5. High conversion rate –  The conversion rate in mobile marketing is generally high as compared to desktop marketing.

Disadvantages of Mobile Marketing

  1. Little space – If one wishes to send a message to its potential customers through mobile marketing then the chances are that the person will not be able to deliver the whole message in only 160 characters. But this problem can be overcome with professional content writers like Vedanta Digital Mobile marketing services who create an SMS which is easily understandable by the target audience.
  2. Privacy issue – Portable advertisers need to comprehend and regard the way that clients might want their protection on the web. So they should possibly enjoy limited time movement in the event that they have the client’s consent for it.
  3. Too diverse platforms – Mobile devices do not have any particular standard, as compared to PCs and laptops. Mobile phones come in many shapes and sizes, so screen size is never constant. Besides, mobile platforms vastly differ from each other, using different OS’s and browsers. Hence creating one campaign for all of them can get difficult.

These were some of the advantages & disadvantages of mobile marketing. But according to the reports Mobile marketing is a new trend and in order to survive and thrive in mobile marketing, one must need a team of professionals like Vedanta Digital Marketing, who can make your mobile marketing experience better and results-driven. Contact us to get an appointment.

Bulk SMS marketing is the new and latest form of marketing used by small, medium or large enterprises to connect their brands with existing or potential customers, and promote their products and services via mobile phone. In this new era, SMS has become an effective tool to traditional sources of advertising due to its cost effectiveness & the high level of mobile phone ownership in India.

According to the research, Mobile phones are the last thing 80% of users in the country see before they sleep. They spent an average 3.5 hours daily on their smartphones, which results in lowering the chances of your message being ignored.

Let’s explore the importance of Bulk SMS marketing for your business!!

  1. Wide reach and connectivity – Bulk SMS services is the fastest and the cheapest medium to reach the potential customers in no time. Bulk SMS are not only used by Small and Medium enterprises, but are used by big brands as the open and conversion rate of SMS is more compared to any other marketing strategy. Nowadays bulk SMS services are flourishing and getting popular among all businesses.
  2. Instant reach at minimal cost – With the increase in the rate of mobile users, SMS service provides an instant connection with the potential or targeted audience at the minimum cost. A mobile phone is carried all the time and it is the natural tendency of human beings to check the notification as soon as they get them. SMS services do not require an Internet service and can be easily accessible if someone doesn’t have a smartphone.
  3. High open rate – SMS have the high open & conversion rate as compared to email or any other marketing services. This is because a person has a habit of carrying their phone wherever they go and as soon as they get a notification, they tend to check the message immediately.
  4. Easy and Time Saving – Bulk SMS are the easiest form of marketing services which are opted by every small or big enterprises. All you need to do is to make a content which is understandable and can be delivered to the right set of audiences. Once the SMS is sent, there is a high chance of getting leads on the very same day.
  5. Targeted audience – One can send the SMS through Bulk SMS services depending on the target audience and the Target audience is based on age, gender, geographical location or interest of a particular person. This ensures the delivery of messages to the right person in no time. Segmenting the audience is important and SMS services will help you to segment the audience and target the right set of audience according to the business needs.

In this mobile friendly world, you will not find anyone without a mobile phone. And with mobile phones in every corner, Bulk SMS services in India is emerging as a new trend of marketing. Vedanta Digital is the Bulk SMS service provider in India which helps the business in getting quality leads through the Bulk SMS services. Its platform is simple and easy to use which makes Vedanta Digital an ideal choice for any business.

As we all know that a business should have a website & online presence in order to grow in a long run. Due to the increase in the usage of smartphones, the time spent by clients in such gadgets has impressively expanded.

For each and every company, reviews matter, and if there is a negative review, the company should know how to respond to the negative reviews.

Each coin has two sides and an online presence has no exception. The sites are open for the people for criticism of the clients. Obviously, the sites or any business get both positive & negative feedback. In any case, the test is how to deal with such responses of the clients?

  1. Instant Response – The Negative feedbacks should be responded within the time frame of 24 hours. The customer should feel that you care for the customer’s opinion and that you are an active participant in your business. When you’re mindful of a negative survey, put 5 minutes aside to address it.
  1. Don’t take the review personally – It’s important to response to each and every review polietly & calmly. Always try to solve the customer’s problem and handle the customer issue with care. Don’t take the review personally as the customer don’t know you personally.
  1. Keep it short & simple – The response for a negative feedback should be short & simple as customers don’t tend to read a longer response. Also, longer response come off as desperate or defensive. The customer is unhappy and it is your duty to response to that customer in a positive way. Reply the review gracefully and politely.
  1.  Turn the negative review into testimonial – All negative reviews hurt, but at the same time, it is a great opportunity for you to turn your lemons into lemonade. Continuously follow up with the customer and after solving their issue, ask them to give a positive review, which will not only make your customer happy but will also help in generating new leads for the business. Also, potential customers will think that you value your customers and you care about making your clients happy.
  1. Show Empathy – While responding to the negative review,  try to put yourself in the customer’s shoes. The customer might be angry because of the services and has given a negative reply for the same. As you respond to a negative review, empathize with the author, and feel compassion for them.

Yes, getting bad reviews is awful!! But, you can turn your negative review into a positive one by responding quickly, gracefully and politely. Also, While these above mention tips will serve as great places to start, make sure you add a unique sentence or two in each of these while responding to reviews for best results. Thus online reputation should be taken seriously and the company should express the respective views promptly.

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

Indeed, that is right!! As per the sources, India is the second-biggest online market on the planet with 560 million Internet clients. It is assessed that by 2023, there would be more than 650 million Internet clients in the nation. There has been a predictable increment in web availability contrasted with only five years back when the web infiltration rate was around 27 percent.

With so numerous web clients around, one ought to pick Digital Marketing as an instrument to develop their business and to create income. As indicated by the specialists, one must receive a Digital stage to create income for the business. As the Internet becomes weaved with all that we do, the significance of advanced advertising is getting perfectly clear.

How about we investigate how Digital Presence is significant for your business in this lockdown.

1.   Wide Reach in no time – Promoting your products or services online will help you to reach a large audience in no time and by just a click. Besides, It is simpler to make deals when more individuals think about your products or services. Also, according to the sources, 57% of Millennials state that web-based media has made the advertisements they see more pertinent to them. 48% of individuals state they made their last online buy as the immediate consequence of a Social Media promotion.

2.   The high rate of Return – Every individual wants to have a high return on Investment. Digital Presence permits you to reduce expenses, yet still produce the truly necessary return on investment. The different low-cost advertising channels, for example, organic result, paid inquiry, online media, and email can possibly cause an expansion in income age which equivalents benefits. You can either decide to invest in a single digital channel or use a wide range of channels.

3.   Dominate the Industry – While other industries are cutting down their marketing budget, you can dominate the industry by investing in Digital Marketing. Digital Presence allows the business to satisfy customer needs in no time. Creating & Implementing an effective digital marketing strategy can help your business grow and nurture.

4.   Advanced Analytics – With the help of digital marketing one can know –

1.    Whether the customer has interacted with your ad

2.    Saw your ad

3.    Whether they liked it

4.    Shared it with a friend

5.    If prompted another action

You also learn much more about the people interacting with that ad:

●    Who’s most interested in your ads

●    What are they like

●    What makes them more likely to take an action

●    Who is easiest to convert

●    Who spends more

●    What do they do online?

●    What terms do they use to find you online?

●    Which websites do they visit that lead them to yours?

All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.

5.   Attract New Customers – Organizations of all sizes are consistently on the chase for new clients as they are urgent to guaranteeing reliable deals. You can’t generally depend on the same clients as their desires & necessities can change at any second. The flood of new clients urges you to venture up your game, by improving your products & services. New clients are also an essential source of revenue generation which you need. The unprecedented circumstances caused by the COVID-19 outbreak has resulted in a rise in demand for certain goods and services online. Since the need for self-isolation and social distancing has caused a shift in consumer behavior.

The COVID outbreak has set off worldwide health and financial emergency. While nobody can say without a doubt when everything will return to normal as before, but you need to follow the rules and remain safe. It is additionally significant that you influence the chance of the COVID-19 lockdown, by utilizing the Internet to expand your brand exposure. Improving and keeping up your brand online puts your offerings at the cutting edge of customers who may require them. This way you can, in any case, stay in business and grow despite the current conditions.

Mobile Marketing is a way to promote the services, products or offers through mobile or smartphones or tablets. Mobile marketing helps in reaching the potential and targeted audience in no time. Through mobile marketing, one can send both Promotional and Transactional sms to the audience.

Different types of Mobile Marketing

  1. Promotional sms – Helps in spreading the word about the businesses products, services or offers for the audience.
  2. Transactional sms – Transactional sms can only be used for sending transactional sms such as OTPs by payment gateways, SMS or alerts to the registered user.
  3. Location-Based Campaigns or Geo Fencing – These sms are useful to send the sms to the audience based on their location.

5 features of Mobile Marketing

  1. Cost effective
  2. Widespread reach
  3. High conversion rate
  4. East and fast reach
  5. Instant analysis & report

Mobile marketing is a new trend and in order to survive and thrive in mobile marketing, one must need a team of professionals like Vedanta Digital, who can make your mobile marketing experience better and results driven. Contact us to get an appointment.

The marketing world is dynamic and ever-changing, and in order to survive in this competitive world, one should be aware of the ever changing tactics and technologies. According to the survey, an average person spends 10 hours a day online. Isn’t that Interesting??

One must understand the importance of Social media for their business. And it is the right time to launch your business on social media platforms as 66% of marketers that spend at least 6 hours on social per week have seen more leads. No matter what you sell and who you sell it to, using social media as a marketing tool can help your business grow. Social Media is gaining its popularity among individuals. It also provides incredible benefits by reaching millions of customers worldwide.

Reasons why business should opt for Digital Marketing Agency to reach the desired goal!!

All your social media requirements will be taken care

Social media agencies have skilled and professional teams that will help you plan, implement and achieve all your short and long term goals through various social media platforms. Marketing agencies will also help in formulating and implementing marketing strategies which will help in promoting the products and services of the business.

Effective Social Media Campaigns

Social media marketing can both make and break the business. In order to achieve the desired results, effective marketing strategies and campaigns should be formulated. Without the knowledge and expertise, tapping into the realm of social media can be quite exhausting. This is where social media agencies play a significant role in providing valuable guidance and results to the business.

Customized Services

The social media agencies will cater to the needs of the clients and will customize their services accordingly. After proper analysis of the market and the audience you are targeting, Social media agency will plan a right set of action in order to achieve the desired results.

Save your company a lot of embarrassment

A bad social media campaign could be devastating for your brand and business.

For ex. Hindustan Unilever Limited, Fair & Lovely product. The brand focuses on the idea that only the women with fair complexion are acceptable in the society. This ad had a negative impact on various people and after that Hindustan decided to change the name of the product. A good Social Media Agency can help the business in targeting and implementing the right campaign for their growth.

Cost Effective

Hiring a Digital Marketing Executive can put a hole in your pocket, besides hiring a social media agency will not only boost your sales and revenue but will also save the extra penny you had spent on your in house executive.

Here at Vedanta Digital, we have a team of highly skilled professionals who work tirelessly to achieve the businesses goals. We assure you that we will take your business to the next level. Join us and don’t forget to visit our social media platforms for better experience.

digital marketing services raipur

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

Yes, that’s correct!! According to the sources India is the second largest online market in the world with 560 million Internet users. It is estimated that by 2023, there would be over 650 million Internet users in the country. ​ There has been a consistent increase in internet accessibility compared to just five years ago, when the internet penetration rate was around 27 percent.

With so many internet users in town, one should opt for Digital Marketing as a tool to grow their business and to generate revenue. According to the experts, one must adopt a Digital platform to generate revenue for the business. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.

Let’s take a look at how Digital Marketing is important in your business growth.

High reach in no time.

As there are 560 million Internet users in India, Among that there are 290 million facebook users in India, making it a leading country in terms of facebook audience size. Whereas, With the ease of internet access, the number of social media users in India stood at 376.1 million. T​ he trend right now is the average person spends over 2 hours a day on social media. Teenagers average 9 hours. Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.

57% of Millennial’s say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of a Facebook ad.

But only 45% of marketers think their social media efforts are paying off. There are definitely some winners and losers on social media. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy.

Social media marketing ​ and advertising ​ are only a piece of digital marketing. But it’s a very important one.

Reach to the Targeted Audience – 

Digital marketing helps your business to reach the targeted audience in no time. One can target the audience based on their behavior, Interest, age, gender, marital status or geographic location. W​    hen you do targeting at this level, you create an ad that’s highly relevant to your target market. Because it’s so relevant, it connects on a level that more general advertising can’t. This connection gives it the ability to influence decisions. You do it without annoying traditional advertising techniques.

You can target the audience both through Google ads and Social media marketing which allows you to narrow your target audience. Use the data they’ve collected about their users.

Advanced Analytics –

With the help of digital marketing one can know –

  1. Whether the customer has interacted with your ad
  2. Saw your ad
  3. Whether they liked it
  4. Shared it with a friend
  5. If prompted another action

You also learn much more about the people interacting with that ad:

  • Who’s most interested in your ads
  • What are they like
  • What makes them more likely to take an action
  • Who is easiest to convert
  • Who spends more
  • What do they do online
  • What terms do they use to find you online
  • Which websites do they visit that lead them to yours

All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.

Aligns with How People Today Shop –

 ​According to the sources, 88% of people consider online reviews as an important part of their buying decision and 23% of people visit your business after reading a good review. Beside that over 1 trillion online searches are done every year and among that Google holds the large number of shares. Nowadays, It is important for a Business to create its online presence and to be ahead of their competitors. You need an online presence in order to survive in this competing world and T​ he importance of digital marketing is that it gives you that presence.

Best ROI –

Email marketing is a conversion machine. It delivers highly relevant content to a subscriber’s inbox.

This is most often accomplished through a combination of social media marketing and content marketing.​ But these marketing methods have an impressive ROI of their own.

Content marketing can generate 3X the leads for about 62% less than traditional marketing. Of course, when we say “lead” we’re not just talking about website traffic. These are people who are very likely to buy your product and become loyal customers as you nurture that relationship.

It’s clear. Businesses in the modern economy need digital marketing to compete. Online is where the customers are. It’s where they prefer that you reach them. Online is where the modern buying process begins.

You get the importance of digital marketing. But that doesn’t make it easy to implement strategies that get you the ROI you’re looking for.Give us a call to schedule a consultation and we will help you employ digital marketing strategy to grow your business.