Social Media Marketing mistakes you should avoid

Social Media Marketing mistakes

We all think that Social Media Marketing is not a big thing, but THINK again! Social media is the most popular platform for all the age groups. Many marketers use social platforms to market their product or services. Not only this, several marketers complain about not getting proper leads or revenue from these platforms. This is because of the lack of expertise and proper knowledge of social media platforms.

So, let’s discover the common mistakes done by the marketers while marketing their offerings in social channels.

1. Avoid selling every time – The biggest mistake done by the marketers is that they always try to sell the products or services they are offering. This continuous selling irritates the customers which results in declining sales/followers. Selling should be an objective of any business but your selling practices should not irritate the customer. Always try to provide value to your customers by adopting different marketing tactics or by taking the help of experts.

2. Complete your business profile – Make sure that you have given every information in your social channels such as name, address, cover story, pics or website. Incomplete social profile shows lack of interest of the people who visit your social profile. Avoid making such mistakes and keep your profile updated.

3. Avoid asking friends/family to like or follow the page – Most of the marketers make the mistake of inviting their friends or family to like or follow the page. This is not the right way to increase the followers as inviting your friends/family will lower the engagement rate as they are not your customers. Lower engagement rate results in low organic reach which ultimately affects the overall effectiveness of social media marketing.

4. Post regularly – It takes time to build a loyal audience and in order to maintain that audience it is important to keep the engagement. Regular and frequent posts will help the business in creating brand awareness and building brand image.

5. Use original content – Always use good quality and original content while using social media or any other Digital platform. No one likes the copied content, not even google so always try to represent yourself as the original HERO of your BRAND.

These are some common social media marketing mistakes that should be avoided while making social media strategies. But it would be best if you can outsource your marketing to some experts as they are professional in that field. If you are looking to generate revenue from your social profile then call us or visit us @ vedantadigital.com

Useful Tips for Social Media Marketing

Social Media Marketing

The marketing world is dynamic and ever-changing, and in order to survive in this competitive world, one should be aware of the ever changing tactics and technologies. According to the survey, an average person spends 10 hours a day online. Isn’t that Interesting?

One must understand the importance of social media marketing for their business. And it is the right time to launch your business on social media platforms as 66% of marketers that spend at least 6 hours on social media per week have seen more leads. No matter what you sell and who you sell it to, using social media as a marketing tool can help your business grow. Social Media is gaining its popularity among individuals. It also provides incredible benefits by reaching millions of customers worldwide.

Useful tips for social media marketing!

  1. All your social media requirements will be taken care of – Social media agencies have skilled and professional teams that will help you plan, implement and achieve all your short and long term goals through various social media platforms. Marketing agencies will also help in formulating and implementing marketing strategies which will help in promoting the products and services of the business.
  2. Effective Social Media Campaigns – Social media marketing can both make and break the business. In order to achieve the desired results, effective marketing strategies and campaigns should be formulated. Without the knowledge and expertise, tapping into the realm of social media can be quite exhausting. This is where social media agencies play a significant role in providing valuable guidance and results to the business.
  3. Customized Services – The social media agencies will cater to the needs of the clients and will customize their services accordingly. After proper analysis of the market and the audience you are targeting, Social media agency will plan a right set of action in order to achieve the desired results.
  4. Save your company a lot of embarrassment – A bad social media campaign could be devastating for your brand and business.
    For example,  Hindustan Unilever Limited, Fair and Lovely products. The brand focuses on the idea that only the women with fair complexion are acceptable in the society. This  ad had a negative impact on various people and after that Hindustan decided to change the name of the product. A good Social Media Agency can help the business in targeting and implementing the right campaign for their growth.
  5. Cost Effective – Hiring a Digital Marketing Executive can put a hole in your pocket, besides hiring a social media agency will not only boost your sales and revenue but will also save the extra penny you had spent on your in-house executive.

Here at Vedanta Digital, we have a team of highly skilled professionals who work tirelessly to achieve the businesses goals. We assure you that we will take your business to the next level. Join us and don’t forget to visit our social media platforms for a better experience.

How Bulk SMS Services Help to Improve Business?

bulk-sms-raipur

Bulk SMS Services Raipur

Bulk Sms Services is the new and latest form of marketing which is used by almost all the small, medium or large enterprises to connect their brands with existing or potential customers, and promote their products and services via mobile phone.

According to the research, Mobile phones are the last thing 80% of users in the country see before they sleep. They spent an average 3.5 hours daily on their smartphones, which results in lowering the chances of your message being ignored. Also, mobile phone are the first thing people tend to see before night and early in the morning, so there is no chance that your message has been ignored.

Let’s explore the importance of Bulk SMS marketing for your business!!

  1. Wide reach and connectivity – Bulk sms services is the fastest and the cheapest medium to reach the potential customers in no time. Bulk sms are not only used by Small and Medium enterprises, but are used by big brands as the open and conversion rate of SMS is more compared to any other marketing strategy. Nowadays bulk SMS services are flourishing and getting popular among all businesses.
  2. Cost effective  – With the increase in the rate of mobile users, Sms service provides an instant connection with the potential or targeted audience at the minimum cost. A mobile phone is carried all the time and it is the natural tendency of human beings to check the notification as soon as they get them. Sms services do not require an Internet service and can be easily accessible if someone doesn’t have a smartphone.
  3. High open rate – Sms have a high open & conversion rate as compared to email or any other marketing services. This is because a person has a habit of carrying their phone wherever they go and as soon as they get a notification, they tend to check the message immediately which results in the high open rate for an SMS campaign.
  4. Easy and Time Saving – Bulk sms are the easiest form of marketing services which are opted by every small or big enterprises. All you need to do is to make a content which is understandable and can be delivered to the right set of audiences. Once the Sms is sent, there is a high chance of getting leads on the very same day. Also, SMS services provide instant results to the user.
  5. Targeted audience – One can send the Sms through Bulk sms services depending on the target audience and the Target audience is based on age, gender, geographical location or interest of a particular person. This ensures the delivery of messages to the right person in no time. Segmenting the audience is important and SMS services will help you to segment the audience and target the right set of audience according to the business needs.

In this mobile friendly world, you will not find anyone without a mobile phone. And with mobile phones in every corner, Bulk SMS services in India have already emerged as a trend of marketing and if you have still not started SMS marketing services for your business then you have already lost thousands of potential customers for your business. And thus, to save you from losing more, Vedanta Digital (Bulk sms service provider in India) helps the business in getting quality leads through the Bulk sms services. Its platform is simple and easy to use which makes Vedanta Digital an ideal choice for any business.

Top 6 reasons why your business needs an IVR System?

IVR or Interactive Voice Response is an automated phone technology which allows you to access information via an automatic response of a pre-recorded message and its menu options help you to have your call routed to a specific person or department.

IVR is used by various businesses nowadays and specially by banks, telecom sectors and more. Not only this, businesses have understood the importance of IVR and now most of the Small, Medium & Large enterprises use IVR systems to communicate better.

Every business should use the IVR system to communicate better and here are top 6 reasons why you can’t ignore IVR for your business.

1. Handle a large number of calls – Most of the people do online shopping or rely on online mediums and thus it becomes difficult for any business to talk to every customer regarding their complaints or anything else. Thus the IVR system helps in handling the calls effectively. Through IVR most of the customers don’t require to talk to the agent directly, they can easily help themselves through an IVR

2. Creates Brand reputation – IVR plays an important role for creating a brand image among the customers. The message by IVR suggests the company’s way of dealing with the customers. Through IVR the customer can easily find its way to talk to a specific person or department in no time.

3. Creates an awesome experience for customers – Add some good music to your IVR hold calls as this will make a memorable experience for the customer. You can also add some personalized msgs, greetings, upcoming events and more so that your customer also enjoys while being on hold.

4. Attend the calls after business hours – A customer is everything for a business and to succeed in business, one should listen to the customer carefully. So, through IVR you can divert the call and attend the customer calls anywhere anytime. Users can also drop a voicemail when the agents are not available to answer the call.

5.Helps in escalating the revenue – IVR marks an impression on the user and thus creates credibility and trust in front of the customers. Through IVR customers feel that they have been listened to and that we are taking care of their complaint or issue. In the end, this can result in increasing revenue for the business.

6. Move your office, not your phone – customers are familiar with business numbers and tend to call the number available on the APP or website or at any other platforms. So. don’t worry about moving your office, your IVR will go wherever your office goes.

Contact Vedanta Digital for IVR Service in Chhattisgarh, India

IVR plays an important role for successful functioning of any business and today is used by almost all the companies to boost their business. Now that you have known the benefits of IVR, you can call +91 +91 92000 66000 @ Vedanta Digital and have your IVR system integrated.

Importance of Digital Marketing for Business Growth

Digital Marketing Academy Raipur

Importance of Digital Marketing

Digital Marketing helps brands reach a large number and prospective audiences as everyone owns smartphones and because of that, it is easier to reach potential buyers in no time. According to the sources India is the second-largest online market in the world with 560 million Internet users. It is estimated that by 2023, there would be over 650 million Internet users in the country.

With so many internet users in town, one should opt for Digital Marketing as a tool to grow their business and to generate revenue. Digital Marketing has come a long way in promoting & branding businesses.

Let’s discover the importance of Digital Marketing Strategy on Businesses.

  • High reach in no time.

As there are 560 million Internet users in India, Among that there are 290 million Facebook users in India, making it a leading country in terms of Facebook audience size. Whereas, With the ease of internet access, the number of social media users in India stood at 376.1 million. The trend right now is the average person spends over 2 hours a day on social media and 7 – 8 hours online. With this much population online it is easier for the business to reach the targeted audience in no time.

  • Advanced Analytics –

With the help of digital marketing, one can know –

  1. Whether the customer has interacted with your ad
  2. Saw your ad
  3. Whether they liked it
  4. Shared it with a friend
  5. If prompted another action

All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.

  • Increase in brand awareness – More than half of the world’s population use social media and thus it becomes effortless for the business to reach potential customers in no time. Customers not only connect with the brand they know but also with other brands they see first time on social media. Continuous hammering leads to increase brand awareness among prospective customers.
  • Boost Sales – One can sell anything on social media. A great and effective digital marketing strategy can boost sales and can generate high traffic and revenue. The social media users are increasing day by day and this is the biggest advantage for the business to advertise their brands on social media. Also, people tend to buy the product they are familiar with and the right digital marketing tactics can help in boosting business sales.
  • Quality leads – Through Digital marketing, one can generate quality leads at a low cost. Besides, lead through digital marketing can be traced easily while leads through traditional marketing strategies cannot be traced. Getting leads is very important as this shows that people are showing interest in your brand.

Digital Marketing Academy Raipur

Digital Marketing Academy Raipur

Digital Marketing Academy Raipur

Digital marketing is one of the most powerful weapons for businesses to grow their customer rate and generate revenue. Nowadays, Digital Marketing is being done by every small, medium & large enterprise. Digital Marketing helps brands reach a large number and prospective audiences as everyone owns smartphones and because of that, it is easier to reach potential buyers in no time.

With the growing demand in the field of Digital Marketing, Vedanta Digital has started its Digital Marketing Academy in Raipur with an aim to provide in-depth knowledge both theoretical & practical training to the students who want to make a career in Digital Marketing.

About Vedanta Digital

Vedanta Digital is a Digital Marketing company in Raipur, Chhattisgarh, Which provides 360-degree marketing solutions ranging from Website/Graphic Designing, Social Media Marketing, Google Ads/Lead Generation, Viral Marketing, Mobile Marketing (SMS, Sim Based SMS, Targeted SMS, WhatsApp Marketing).

What makes us the best Digital Marketing Academy in Raipur

Vedanta Digital is known for its “Learning by Doing” method. Those people who want to build their career or enhance their knowledge in Digital Marketing be it, freelancer, working professional, entrepreneur or a fresher can join this course and avail of its benefits.

Our digital marketing modules include WordPress, Content Marketing, Mobile Marketing, E-Commerce Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Social Media Marketing (SMM), Affiliate Marketing, Digital Marketing Strategy, Lead Generation, Online Reputation Management and more. Our Academy will help the students in gaining theoretical along with practical knowledge so that students can have a clear understanding of the working of different tricks in Digital Marketing.

Advantages of enrolling in Vedanta Digital Academy Raipur –

  1. Practical Experience
  2. Certification
  3. Learn from professionals
  4. Industry-level training
  5. Personality development / Interview tips

Looking for the Best Digital Marketing Academy in Raipur? Contact us and get Industry-ready with Vedanta Digital Academy Raipur.

How Retailers Can Use SMS Marketing to Improve Business and Engagement?

SMS Marketing to Improve Business and Engagement

bulk-sms-raipur

Smartphones have become a huge part of our daily lives and routine. According to the sources, The number of smartphone users in India was estimated to reach 442 million in 2022. Not only this, an average person checks his/her device 47 times a day. Interesting!! Isn’t it?

According to the research, Mobile phones are the last thing 80% of users in the country see before they sleep. They spent an average of 3.5 hours daily on their smartphones, which results in lowering the chances of your message being ignored.

With all these facts and stats, we are pretty sure that smartphones or mobiles are not going anywhere. Brands nowadays understand the importance of mobile marketing and are adopting mobile marketing in order to stay ahead of their competition. Mobile marketing is a new form of marketing in India and is trending at a high rate. Why is it so? Come let’s discover!

  1. Inform customers of more offers – Let your customer know of the offers! As an average person check their phone 47times a day, the offer sent by the businesses can easily be read by the customer and thus results in more engagement with the customers. So, let the customer know what you are offering and let them take the advantage of the same.
  2. Take Feedback – Positive feedback is a great sourcrce of getting new customers, thus encourage the existing customers to review your product or services so that you can improve your offerings accordingly.
  3. Keep them updated – Keep the customer updated regarding your new launch of the services or products. Let your customer know about the discounts or other offerings regarding your services or products and how you can avail the same.
  4. Purchase or Complaint information – Send an SMS to the customer whenever they make a purchase or raise any complaint. This will make the customer happy knowing that the company cares for them and are always at their service.
  5. SMS for mobile app download – Send SMS to existing customers to download your mobile app or opt for e-mail services as this will help the business in engaging with the customer, besides the businesses will get another outreach channel for customers.

SMS Marketing Service in Raipur, Chhattisgarh

So, if you have not yet started using SMS Marketing to improve your customer engagement then it is the right time for you to do so. Your customers will love it and sooner or later you will get to see its benefit.

Digital Marketing Course in Raipur

Digital Marketing Course in Raipur

Digital Marketing Course in Raipur

Digital marketing is one of the most powerful weapons for businesses to grow their customer rate and generate revenue. Nowadays, Digital Marketing is being done by every small, medium and large enterprise. Digital Marketing helps brands reach a large number and prospective audiences as everyone owns smartphones and because of that, it is easier to reach potential buyers in no time.

Digital Marketing has come a long way in promoting and branding businesses. Besides, the year 2020 has taught us the importance of Digital Marketing and its impact on businesses. For this purpose, Vedanta Digital has come up with “The Digital Marketing Course in Raipur” to overcome the challenges faced by the people in order to advertise & promote their offerings.

About Vedanta Digital

Vedanta Digital is a Digital Marketing company in Raipur, Chhattisgarh, Which provides 360-degree marketing solutions ranging from Website/Graphic Designing, Social Media Marketing, Google Ads/Lead Generation, Viral Marketing, Mobile Marketing (SMS, Sim Based SMS, Targeted SMS, Whatsapp Marketing).

Digital Marketing Course in Raipur – Overview

Vedanta’s Digital marketing course comprises Search Engine Optimization (SEO), Google AdWords, Google Analytics along with trending Digital Marketing concepts. The course also includes Mobile Marketing, Social Media Marketing, Content Marketing which results in driving traffic & generating revenue for the business. The course also highlights the PPC Advertisement, Google Ads, Search Ads, Video Marketing Ads & Remarketing strategies which will help the students to understand the concept theoretically & practically. Marketing on social media is discussed in the modules on Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Instagram Marketing, YouTube Marketing, and Email Marketing.

Digital Marketing Certification Course – Who can Join and its learning outcome

Digital Marketing Course by Vedanta Digital Raipur, is for the people who have both passion & talent for Digital Marketing, Person who urges to learn & explore new thing in this Industry and the person who wishes to grow & expand its business can join the Digital Marketing Course by Vedanta Digital Academy, Raipur. It’s a tough task to grow, engage & retain customers. Digital Marketing helps in creating brand awareness through various platforms be it Website, Mobile, Social Media Marketing, E-mail marketing, and so on. This course touches upon all the aspects of digital marketing like Search engine optimization (SEO), Pay-per-click advertising (PPC), Web design, Content marketing, and more and thus help the business or individuals on focusing on their offerings and ways by which they can deliver the proper content to the customers.

Vedanta Digital the best digital marketing institute in Raipur, Chhattisgarh open an opportunity to learn with us and empower yourself with the latest market trends.

Digital Marketing Module :-

1. Introduction to Digital Marketing
2. Creation of Website using WordPress
3. Content Creation – Text, Creatives & Videos
4. Search Engine Optimization (SEO)
5. Social Media Marketing (SMM)
6. Search Engine Marketing (SEM)
7. Google Analytics
8. Email Marketing
9. Conversion Rate Optimization
10. Affiliate Marketing
11. Reputation Management
12. E-Commerce Stores

Bulk SMS Service Provider in Raipur

Bulk sms service provider in Raipur

Bulk SMS Service Provider in Raipur

Bulk Sms marketing is the new and latest form of marketing used by small, medium, or large enterprises to connect their brands with existing or potential customers and promote their products and services via mobile phone. In this new era, SMS has become an effective tool for traditional sources of advertising due to its cost-effectiveness & the high level of mobile phone ownership in India.

According to the research, Mobile phones are the last thing 80% of users in the country see before they sleep. They spent an average of 3.5 hours daily on their smartphones, which results in lowering the chances of your message being ignored.

Vedanta Digital is among the most trusted & reliable Bulk SMS Service Provider in Raipur with clients such as Singhania Builders, Avinash homes, Rajat builders, Risabh builders, and more. Vedanta Digital offers services like Promotional SMS, Transactional SMS, Geo-Fencing Voice SMS in Raipur, Chhattisgarh. we are the authorized Bulk SMS Provider at TRAI (Telecom Regulatory Authority of India) and specialized in providing reliable with 100% satisfaction to all our valuable clients.

The panel we provide is user-friendly and does not require any prior knowledge before using the panel. One can use the panel from the laptop itself.

Why choose Vedanta Digital for Bulk SMS Service?

  • Experienced & highly professional staff
  • No fake commitments
  • User-friendly Panel
  • Cost worth the value
  • Flexible delivery
  • 24*7 availability
  • Easily manageable

Bulk SMS Services Raipur:

  • Promotional SMS
  • Transactional SMS
  • Bulk SMS resellers
  • Bulk SMS API
  • SMS Gateway Integration
  • IVR Service
  • Voice Call SMS Service
  • OTP SMS
  • SIM Based SMS services
  • Auto Voice Call

If you want Bulk SMS Services in Raipur, Call @ +91-9200066000 or mail us at vedantadigital@gmail.com

Impact of Digital Marketing Strategy on Businesses

Digital marketing is one of the most powerful weapons for businesses to grow their customer rate and generate revenue. Nowadays, Digital Marketing is being done by every small, medium & large enterprises. Digital Marketing helps brands reach a large number and prospective audiences as everyone owns smartphones and because of that, it is easier to reach potential buyers in no time.

Digital Marketing has come a long way in promoting & branding businesses. Let’s discover the impact of Digital Marketing Strategy on Businesses.

  1. Generating quality leads – Through Digital marketing, one can generate quality leads at a low cost. Besides, lead through digital marketing can be traced easily while leads through traditional marketing strategies cannot be traced. Getting leads is very important as this shows that people are showing interest in your brand.
  1. Increase in brand awareness – More than half of the world’s population use social media and thus it becomes effortless for the business to reach potential customers in no time. Customers not only connect with the brand they know but also with other brands they see first time on social media
  1. Engage with customers – Social media is a place where customers can engage with multiple brands simultaneously. Digital Marketing is a two-way communication whereas Traditional marketing is a one-way communication, so if you want to engage with your prospective customers, Digital marketing is the right and effective way to do so. It is important to keep updated and answer the comments and questions on the brand’s social media posts in an appropriate and professional manner.
  1. Boost Sales – One can sell anything on social media. A great and effective digital marketing strategy can boost sales and can generate high traffic and revenue. The social media users are increasing day by day and this is the biggest advantage for the business to advertise their brands in social media.
  1. Reach to a large audience – Digital marketing is a great tool to reach to targeted and a large audience in no time. Besides in order to reach a large audience, the content by the business should be shared, commented and liked by the large audience. If a person sees that an article has been liked by a friend, he/she is likely to check out what is being said, even if they’ve never heard of the company before.

The Pandemic has impacted the business badly. Many brands that were not online before are now investing their time & money in Digital Marketing as this results in reaching a large audience in no time and at a low cost. So if you are looking to promote your business online, Vedanta Digital Marketing is the right choice for you.